PVR Cinemas beefs up digital mix with desktop app
Designed by BrandAppZ, the app helps users look up show time, trailers, synopsis and much more
Date-wise News
Everest checks-in JW Marriott
The creative agency will help position the five-star property in a fresh manner; the advertising spend is pegged at Rs 7 crore - Rs 8 crore
Billboard of the week: Amul’s tribute to Yash Chopra
The simplicity and relevance of the tribute is really charming, says Minakshi Achan, Co-Founder, Salt Brand Solutions
“The goal is to reach 600 mn broadband subscribers”
To achieve this by 2020, the govt will invest about Rs 20,000 cr in the next 2 years, says R Chandrashekhar, Secy, Dept of Info & Tech
Four-day relief for Chennai as DAS finally rolls out
While the 4 metros still struggle to install remaining STBs, digitisation process has kicked off; DAS deadline for Chennai has been extended to Nov 5
Everest ropes in Deepti Sakhuja as VP for Del
Sakhuja’s last assignment was with Publicis Capital as AVP, Client Servicing. She will be working closely with Everest Delhi COO Naveen Saraswat
MPG India appoints Kavita Vohra
As Associate VP – Investments, Vohra’s mandate includes heading buying for MPG Delhi with additional responsibility of Bangalore and Kolkata
Alchemist & Hansa launch celebrity endorsement metric
The attempt is to combine the experience of the two companies and establish 'CelebScore' as the industry currency for celebrity endorsement
Star Plus’ ‘Veera’ creates OOH buzz in Mum & Del
The channel has used traditional outdoor, transit media as well as properties within and outside trade and media agencies
TOI launches Visakhapatnam edition
In a move to strengthen its footprints in non-metros, The Times of India has launched a new edition in the city of destiny
Guest Column: Thinking beyond marketing
Social media can not only help marketing efforts but it also has the potential to boost business and sustain growth, says Windchimes
Discovery Channel & Yash Raj Films tie up
Discovery Channel and Yash Raj Films enter into a brand association for “Jab Tak Hai Jaan” – to be released this Diwali
Arnab Mitra, Amit Tripathi invest in Digital Mktg & Training Institute
The investment will be used as seed capital for the company to fund the operations of the education firm
Leo Burnett Mumbai appoints Kapil Sawant as ECD
Sawant will work closely with KV Sridhar & Nitesh Tiwari, and will be managing the McDonald’s account. He moves from Contract Mumbai