West Bengal will go without newspapers from Oct 22-25 this Durga Puja. While there are political underpinnings, the loss in ad revenues could be Rs 10-15 cr
Appsnack will leverage Exponential’s wide network relationships to introduce and engage brands and agencies in the mobile space
“Companies should utilise both the idea & the data so that consumers can feel positively about brands,” says the SVP & Head, Digital, JWT India Group
“Big data, when accompanied with a vision, can transform businesses today,” maintains the Chief Executive Officer of Times Internet
Today, the focus has shifted from achieving consistency across all touch points to being useful to the consumer, notes Charles Wright, MD, Wolff Olins
"The various measurement technologies need to converge into one holistic audience-data energy policy,”"stresses the Founder & Chairman, EMM Intl
There will be no daily newsletter and site updates on October 24 on account of Dussehra and Vijaya Dashami. We wish our readers a very Happy Dussehra
Eleven Brandworks has won the creative duties on the back of a multi-agency pitch, initiated in the Nation Capital in August
The two companies will also work together to create customised digital media solutions for leading brands and agencies on ESPNcricinfo
He will be leading the Group’s brand building efforts as well as grow individual lines of business in line with existing & emerging opportunities
The Tournament is organised by The Advertising Club Bangalore jointly with Dainik Bhaskar Group. Team Ogilvy beat the GroupM team in the finals
According to B Saikumar, Group CEO, Network18, the biggest challenge for media professionals is to ensure their brands straddle media & geographies
“Everything is now connected consumerism. While relationships have been digitised, human expectations have not,” says the Global CTO of SapientNitro