Shantanu Bhanja, Vice-President - Marketing, HT Media Ltd, highlights seven ways national dailies can gather momentum in regional markets.
“Words are your ammo. Your reader is a fast-moving target. Take aim. Gauge the wind direction,” advises Ramjee Chandran, Explocity.
Media covering itself results in disseminating the latest happenings and prevailing trends across media platforms, writes Kulbir Chikara, Hari Bhoomi.
Initiative is partnering with some of the world’s largest media owners to run the campaign and help raise $1 million to help young people around the world.
Stating that India is a priority market, Bob Jeffrey, Chairman & CEO, JWT Worldwide, is now expecting India team to take the agency beyond advertising
The agency is now looking at Tier II cities to expand its business. A new division has been fortified to handle brand consulting and activation.
Conceptualised by the creative team at McCann Delhi led by Prasoon Joshi, Coca-Cola’s latest campaign celebrates its values of happiness and optimism.
SABMiller’s social campaign – ‘Respect the Road’ – urges people to avoid drunk driving. Chauffeur service company Home Safe has partnered with this campaign.
Dippak Khurana, Co-Founder & CEO, Vserv.mobi, looks at the coming year and lists the major trends foreseen in the mobile advertising space in India.
ESPN STAR Sports has signed distribution contracts of HD channels with three leading MSOs – Incable, Seven Star network in Mumbai and UCN in Central India.
At the helm of affairs will now be Deepak Mehrotra, joining as Micromax CEO. Khaja Muzaffarullah and Ajay Sharma are the other two appointments.
At Bhartiya Group, Nigam will head the Human Resources function and take responsibility for bringing in talent and strengthening the HR policies.
The Honda Motorcycle and Scooters India (HMSI) creative pitch is currently underway in Delhi for its new range of bikes set for launch in India soon.
A veteran in the Jagran Group, Pawan Bansal continues to lead Jagran Engage. He takes over the additional charge of Jagran Solutions as COO.
Mavcomm Consulting won the PR mandate for the 11th Auto Expo, beginning January 7, 2012 in New Delhi, following a pitch called in October 2011.
Maneesh Rangra, Executive Business Director, JWT Delhi, popularly known as ‘Ranga’ by peers, passed away early morning on December 27, 2011.
If you look at examples from the world, it’s the Walmarts who call the shots for stock markets in those countries. If they can do it, we can do it as well. We can do wonders if we have patience and the confidence in us. Indian retail is contributing 22 per cent to the GDP, 6 per cent from the employment front. Retail is set to create more employment opportunities than any other. International brands are also looking forward to come into India, so it is the right time to be in this space.