Prashant Deorah, MD, Puretech Internet explores the role of social media in today’s corporate world and how it is benefiting businesses. According to him, the days of shying away from social media are passé.
According to Ruby Bana, Chief Strategy, and Insights Officer, Madison Media, consumers in the South do not choose a brand based on status granted by the brand. He is smart and picks the best price bargain.
Industry leaders give their take on the IMPACT Person of the Year award as a benchmark, and tell us what they think of the exchange4media Group property.
Chander Mohan Sethi, CMD, Reckitt Benckiser, delivered his keynote address at the Pitch CMO Summit by talking on what it takes to keep a cult brand like Dettol relevant with changing times.
Speaking at the Mumbai leg of the Pitch CMO Summit, Lutz Kothe, Head of Marketing and PR, Volkswagen Passenger Cars, India, elaborated on how the brand's hard hitting print campaigns have made VW a challenger brand
Krishnadeep Baruah, Director - Marketing, RIM India, speaks at the Pitch CMO Summit on the reasons for Blackberry to focus on the youth.
With last date for receiving entries for the e4m Golden Mikes 2011 Radio Advertising Awards now over, all eyes on the judging process, which will commence shortly.
Lucha Libre USA has entered into a partnership with Reliance Broadcast Network Ltd to bring its ‘Masked Warriors’ TV series to India.
Putting all speculations to rest, Bobby Pawar has confirmed to exchange4media that he is headed to JWT India as Chief Creative Officer and Managing Partner. The development fills in a long term void at JWT India.
Rajan Anandan’s appointment on the Board is strategic to ASCI’s plans to step up its efforts to promote fair advertising practices in the online domain.
Dealsandyou.com had previously raised $1.5 million in first round of funding from Group Buying Global A.G. Mayfield Fund, Norwest Venture Partners, Nokia Growth Partners and Intel Capital took part in the second round of finding.
Anuradha Aggarwal, Vice President, Brand Communication and Insights, Vodafone India, shares how the global brand has adapted to the local sensibilities.