MAA Communications has recently bagged four new businesses – Coconut Development Board, Maini Group, Baker’s Foods and Indotel Hospitality Service Pvt Ltd.
Star Plus gained 29 points as per the TAM figures taking its TVRs to 345 from the previous week’s ratings of 316. The IIFA awards ceremony ratings of 4.3 buoyed the channel’s ratings. Meanwhile, Colors slid marginally by 1 point to 266.
Kinetic India’s arm Portland created a month-long OOH buzz for Lenovo as part of its ‘For those who do’ campaign in airports across three cities – Mumbai, Delhi and Bangalore. Ogilvy is the creative agency on the account.
A comprehensive study of the future of outdoor advertising in India by outdoor agency Global Advertisers reveals that OOH will not only multiply its market share as a result of digital technology over the next couple of years, but its structure will change significantly too.
Chrome NE will explore the North-East region by tracking C&S household in all 0.1 million+ cities across states, including Assam, Meghalaya, Tripura, Manipur, Mizoram, Nagaland, Arunachal Pradesh and Sikkim.
Radio One has reported revenues of Rs 11.13 crore in Q1 FY12, a growth of 14 per cent over Rs 9.79 crore in the corresponding quarter of the previous fiscal. The loss before tax of Rs 1.17 crore in Q1 FY12 was down from Rs 5.70 crore in the same period last year.
Organisations today realise that communicating with employees should not be looked upon as a one-way information dump. Capturing feedback is of critical importance, and if an organisation is not seen to be “listening and acting” on what it is being told then, why should employees be sharing it, asks Rachana Panda, Alstom Projects India Ltd.
When media buying came into existence around 10-12 years ago, it was taken very seriously. Unfortunately, media professionals have become traders or bargainers today, laments Dhaval Mehta, CMD, Kreate Advertising.
Digital marketing firm Ybrant Digital and software development company LGS Global have proposed to merge to create a global digital marketing powerhouse with focus on cloud computing and mobile apps.
California-based social networking site Twitter has raised ‘significant’ funding from Russian venture firm Digital Sky Technologies (DST) Global. The funds will be used for its expansion and operations.
Sulekha Sharma has returned to ZEEL after a gap of two years. In her latest stint with ZEEL, Sharma will be Deputy Vice President and National Head, Ad Sales. She will be reporting to Ashish Sehgal, Executive Vice President, Ad Sales.