OMD India’s Chennai office has scooped the media duties of New Generation Media Corp that operates brands such as SRM University and youth channel Pudhiya Thalanurai.
Lowe Lintas, India, has been awarded the 3M account following a multi-agency pitch for the global innovation giant’s iconic brand Post-It and another developing business from the Consumer & Office (C&O) Business stable.
Hindi GEC Star Plus will now be telecast globally with English subtitles, on the same day, to viewers in more than 65 countries across the globe.
Mudra Max-OOH recently carried out an innovative outdoor activity for Uninor’s new tariff plan for its customers, wherein it offers 2 paise per minute from Uninor to Uninor network.
Times Group’s Times Internet Ltd (TIL) has launched a programme, T-Labs, aimed at nurturing and supporting the ideas and projects of Internet and mobile entrepreneurs.
Everything Goes! Communications, an experiential marketing agency, has bagged the creative duties of Growel’s 101 Mall in Kandivali, Mumbai.
Is Marketing Communication truly Effective? Starcom MediaVest Group’s EVP for Emerging Markets and CEO for SMG France, Thierry Jadot will cite some examples on the subject at exchange4media Conclave 2011, presented by Jagran Group. In another Special Address, Havas Media Intelligence, CEO, Hernan Sanchez Niera will speak on ‘Meaningful Commmunication’.
Most of the radio players are gung ho about the Phase III of FM expansion, okayed by the Cabinet on July 7, 2011. Terming it a very positive development for the industry, the radio players are expecting a year-on-year growth of 30 per cent.
Union Information and Broadcasting Minister Ambika Soni said on July 7, 2011, that the Cabinet has approved Phase 3 of FM expansion in the country, which would enable 839 new radio channels.
I don’t think there is such a thing of undercutting and squeezing competition out to get 100 per cent market share -- that is neither going to happen, nor that is a game we want to play. More importantly, we don’t take any business where we could lose money. We have worked hard on building efficiency mechanisms, because for our scale, if we don’t have our act in order, it is embarrassing. A smaller agency can still take an excel sheet and work its way around, but we cannot do that. We don’t need tactics like undercutting when we are investing in growth strategies.