Vasu Healthcare, a Baroda-based Ayurvedic healthcare company, has appointed Ignite Mudra to handle the creative services for its Trichup brand of hair care products. IBD Percept was the incumbent agency.
The Advertising Club, Bangalore announced the results of the Big Bang 2011 awards for excellence in communications & media on June 3, 2011.<span style="mso-spacerun:yes"> </span>The awards were handed out to the winners at ceremony held at the Bangalore Palace Grounds. Stark Communications, Maxus and Tanishq have been key winners this year. <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><o:p> </o:p>
Microsoft’s WorldWide Director of Sales and Strategy, Romi Mahajan, shares his views on adding a game layer to marketing protocols, and why he feels that this (underappreciated) method could become the biggest driver for online engagement with brands.
Anil Kakar, who had quit IBD India in June 2010 as Executive Creative Director, has announced his own venture called ‘Gasoline’, which aims to be a ‘complete creative communications partner’.
Laqshya Media has created an OOH buzz for Jaguar Land Rover at the Hyderabad Airport, aimed at creating a lasting impression on the air travellers.
Free app platform Mobango has crossed one million daily downloads, across Android, Java and Symbian phones, with 25 per cent of those downloads taking place in India. But does this mean that building an app is a necessity for brands to reach out to consumers effectively?
IPL viewership online grows at a larger rate from last year, even as international viewership online dips. The Indian audience grows by an astounding 79 per cent...
MakeMyTrip Founder and CEO Deep Kalra has been named the exchange4media Indian Digital Media Awards Person of the Year 2011. Since its inception in 2000, Kalra has led MakeMyTrip to be a billion dollar entity today listed on the Nasdaq.
The agency winners of the second exchange4media Indian Digital Media Awards, held on June 3, 2011, were led by Interface Business Solutions, followed by Maxus. The third spot was claimed by Webchutney in a close fight.
Winners announced at the exchange4media Indian Digital Media Awards 2011 showed telecom firms emerging as some of the biggest and best advertisers in digital media. Tata DoCoMo took home the most Golds, and Idea and Nokia also featured in the top five.
Percept Media has entered into a strategic alliance with Pointlogic, wherein the two will offer consulting, modeling and easy-to-use customisable software solutions for communication planning, ROI modeling, targeting and segmentation to Indian companies.
Arc Worldwide bags digital creative business for online tax filing company TaxSpanner, after a multi agency pitch which included Webchutney, Digiqom, Pepper Square and Arc.