Rajesh Kamat, COO – Viacom18 Group and CEO – COLORS has decided to move on to a new assignment with The Chernin Group’s CA Media, as its India CEO. He has put in his papers at Viacom18.
Continuing with their winning spree, Vizeum India on March 31, 2011 announced their fifth win in the year 2011 – Nickelodeon, from the Viacom18 Media Network.
Digital has changed the way brands engage with customers. The exceptional growth of digital advertising last year was not a one-off thing, and the medium will continue to attract brands and marketers, says Neil Hudspeth, Regional Digital Director - Asia Pacific, Leo Burnett.
Delhi Press Group publications - Grihshobha and Woman’s Era - in collaboration with Tanishq Jewellery, is unveiling the largest ever collaborative cover in magazine publishing in India. Spread across eight A4 sides, the SuperWrap cover folds around the main magazine multiple times. The cover unfurls itself to present one continuous expanse equivalent to four magazine covers each side. The cover is featured in the April issues of six of the eight language editions of Grihshobha and in Woman’s Era.
In this series titled ‘Know Your Network’, exchange4media seeks to present the known and not so known social networks from around the world.
Deals and You Co-founder Guneet Singh has confirmed to exchange4media that he has joined Google as lead of consumer marketing initiatives.
Mudra Max is all set to truly ‘Change The Game’ yet again for Pepsi. This time they unleashed one-of-its-kind branding initiative – a fully wrapped and branded Delhi Metro train on Monday, March 28, 2011.
Interested in watching the ICC Cricket World Cup Finals 2011 at the Wankhede Stadium and live in Mumbai? Follow some simple steps and a World Cup final ticket is yours…
UTV Bindass is promoting its newly launched show, ‘Meri Toh Lag Gayi Naukri’, through activations in five cities reaching out to channels, media agencies and more than 1,000 people.
Tata Consultancy Services has launched their new SMB Software Solution ION. Showtime managed a launch event for ION in Mumbai that was attended by over 800 top management professionals from the SMB segment.
Facebook has rolled out a new Questions feature, which lets people set up multiple choice questions easily without any third party application.
i-Next has completed its first year in Bareilly, Gorakhpur and Jamshedpur markets. For 2011, the newspaper has some aggressive expansion plans on the cards…
Starcom Worldwide has announced senior appointments to strengthen its Delhi team and has also broadened the role for Tarun Nigam.
The Gujarat State Petronet Ltd (GSPL), a subsidiary of Gujarat State Petroleum Corporation, has invited ad agencies for a two-year empanelment.
Through its new brand positioning campaign, conceptualised by Equus Red Cell, Tulip Telecom aims to reach out to a broader base of people by demystifying its service portfolio and highlighting how it touches the common man’s life.
The full value of online advertising can be unlocked by moving to systems of measurement, which actually represent the value of the ad to marketers, instead of relying on metrics like cost per lead, which can be misleading, says Vivek Bhargava of Communicate2.
Can the India-Pakistan Semi-Final match deliver higher than the past – when the whole nation is going crazy? What will the frenzy deliver?
The people selling ‘likes’ are behaving like door to door salesmen, talking about the price of a ‘like’. It’s nonsense. It’s like saying that I will put up one hoarding on the highway, and guess what? A lakh or more people are seeing it every day. What value is that actually adding though?