BagZone, a luggage retail chain from the promoters of Planet Retail in India, has opted for TBWA\India to handle its creative duties. The win comes on the back of a multi-agency pitch. The account size is pegged at Rs 12 crore.
Travel portal Expedia has assigned its creative mandate to Lowe Lintas Delhi. The agency will handle the 360 degree advertising duties for the online brand. Manmeet Ahluwalia, Marketing Head, Expedia Inc, has confirmed the development to exchange4media.
The Gurgaon Municipal Corporation has invited sealed tenders from interested parties offering advertising rights on 64 unipoles and eight full colour day-night LED video screens at identified locations within the area under its jurisdiction.
In a strategic initiative, STAR Network showcased an exclusive three-minute commercial of Kansai Nerolac’s 2010 campaign at 9.10 pm on September 13, 2010. The campaign was for the launch of Kansai Nerolac’s new range of eco-friendly paints.
DB Corp Ltd has announced the company’s mega plans to launch new editions and new printing centres in its existing territories. Dainik Bhaskar launched its fourth edition from Bhatinda on September 12, while the Nagour (Rajasthan) edition will be launched on September 19. Moreover, new printing centres are planned in Madhya Pradesh and Rajasthan.
McCann Worldgroup TAG Ideation triumphed through a multi-agency pitch and has bagged the Zee News account worth approximately Rs 12 crore, according to senior sources in the industry. The incumbent agency on board for Zee News was DraftFCB Ulka Delhi.
While TAM results are eagerly awaited every Wednesday by the television industry, RAM has not matched up as a currency for the radio industry. One of the reasons cited is the limited coverage area of four metros. exchange4media gets the industry’s take on RAM, its shortcomings and the expectations from this audience measurement system.
The IRS Q2 2010 is out, with its accompanying issues and debates on whether the IRS really represents the industry properly, especially given that the numbers sometimes are so much at variance with the ground factors. KU Rao, CEO, DNA wonders whether it would be better to have an ‘Indian Response Survey’ of media.
As the last date for the exchange4media Radio Advertising Awards (ERAA) 2010 approaches fast on September 20th, the distinguished Jury panel is looking forward to some scintillating work in radio advertising. The first ever ERAA 2010 will be held in Mumbai on October 7 and will recognise work done in the field of radio advertising for the period July 2009 to June 2010.
Newspaper players in Jharkhand know very well what it takes to survive in a highly competitive market. With Dainik Bhaskar entering the market, existing players have gone on overdrive, and this time, the print war has moved beyond price cuts. exchange4media analyses the print scene in the state.
Amitabh Bachchan’s towering presence and booming voice are seen and heard in the ads for the Champions League T20 and KBC 4. While the ads for the two properties have deluged TV channels, will they be able to create a separate brand identity or just create confusion? exchange4media finds out.