Putting all speculations to rest, Airtel has moved its creative business to JWT India. Senior sources close to the development have confirmed the news to exchange4media. With this, Airtel has ended its 15-year relationship with Rediffusion Y&R. The Airtel account has been pegged at Rs 400 crore.
Names have been changed, taglines have been dropped, content has been repackaged and new players are posing a challenge to the established ones – that, in short, is the story of the Hindi music genre, especially in the last one year. Experimentation has become the name of the game. exchange4media takes a detailed look at this genre, which is on the verge of some more changes.
Mohan Clothing Co, brand owner of Blackberrys, has appointed Vizeum from the Aegis Media Group as its media AoR. Blackberrys is an award winning and a leading formal wear brand in India catering to the youth. The account will be handled out of the Delhi office with inputs from all the other teams. The account size could not be ascertained at the time of filling the report.
The Metropolitan Transport Corporation (Chennai) Ltd (MTC) has invited bids under the ‘two-packet’ system from eligible applicants offering ad display rights on the rear side of passenger seats in over 2,200 buses. The contract shall be awarded for a period of 33 months.
NetworkPlay Media Pvt Ltd, a digital brand ad-network funded by Capital18, has partnered with Pune-based start-up Hover Technologies. Together they will be offering marketers a medium dedicated for launching products under the banner of ‘HoverAds’.
Entertainment Network (India) Ltd (ENIL), popularly known as Radio Mirchi, has reported EBITDA of Rs 14.5 crore for the quarter ended June 30, 2010, a YoY growth of 56.8 per cent. The company’s net profit stood at Rs 4.3 crore against a net loss of Rs 1.4 crore in the Q1FY10.
Reliance Broadcast Network Ltd (formerly Reliance Media World Ltd), reported revenue of Rs 52.16 crore for Q1 of FY10-11. The company, which has recently transformed itself from a radio company to a multi-media entity, has announced its results on the back of strong growth in the radio and out of home businesses.
Srei, a holistic infrastructure institution, is on the lookout for a new creative partner. According to industry sources, the institution has invited agencies to make presentations for their new communication plan.
The Delhi market has three different FM players leading in the three time slots. As per RAM data, while Fever FM rules the afternoon slot, Radio Mirchi continues its dominance in the evening slot. Delhiites prefer to tune in to AIR FM 2 Gold the most at night.
GM has had a 14-year journey in India. The auto major launched Chevrolet in India in February 2003, and since then has introduced cars across the spectrum, which include Spark, Beat, and Captiva, among many others. exchange4media traces Brand Chevrolet’s journey in India, including its various campaigns and the road ahead.
Television’s favourite character is all grown up, and with her Colors is looking to recharge the ratings of its prime show ‘Balika Vadhu’. The five-year time leap has created fresh buzz around the show, though it will take some time for viewers to get used to a ‘new’ Anandi. Will this be enough to take ‘Balika Vadhu’ to its earlier glory? exchange4media finds out.