Katha Group has won the ad rights for Punjab Roadways, which includes a fleet of 1,044 buses. The Group has won the ad rights for three years following a closely fought tender in which leading companies like Jagson Publicity, Prithvi Ads and Big Street had also taken part.
The office of the Kirkee Cantonment Board, Pune, is organising a public auction on August 5, 2010 for the disposal of ad rights on hoardings at seven different locations and 195 kiosks on electric poles.
Katha Mediatix India Ltd, a company in outdoor media and a specialist in media buying, is all set to introduce newer concepts of branding and advertising in the exteriors and interiors of the luxury 5-Star hotel property Sahara Star.
Amravati Infrastructure Developer Ltd has invited sealed tenders for awarding the ad rights of a complete shopping mall-cum-multiplex in Bhatinda for a period of two years.
NS Publicity, an OOH player in Rajasthan, has won the Delhi Metro Railway Corporation (DMRC) tender for exclusive advertising rights on the civil structures from Udyog Bhawan to Guru Dronacharya Marg (excluding the Guru Dronacharya Marg station). The contract has been awarded for a period of five years, to be renewed for another three years.
It is learnt that Colgate Palmolive India has decided to parted ways with its creative partner Rediffusion Y&R. The business is said to move to Bates 141. WPP is reportedly planning to create an independent unit that will handle only the Colgate Palmolive business, which will fall under Bates 141. The movement is effective from October 2010, till then Rediffusion Y&R will continue to work on the account.
Cashing in on its ‘Back to School’ initiative, Britannia Industries Ltd had introduced the Britannia ‘Back to School’ goodies, which could be obtained on buying certain packs of Tiger, Milk Bikis and Cakes. Goodies like bag tags, rulers, book labels and stickers, stationery and lunch boxes were given away free with every pack.
Parachute Advansed’s latest TV campaign targets the young Indian woman with a single-minded value proposition – better growth of hair. The campaign aims at giving women seeking long hair a modern scientific rationale to re-affirm their beliefs in the traditional practice.
Telecom Regulatory Authority of India (TRAI) Chairman JS Sarma has announced complete switchover from analog to digital broadcast signals in the country in a phased manner by December 2013. TRAI’s final consultation paper on digitalisation would be released next week.
Aamir Khan-starrer ‘3 Idiots’, one of the biggest blockbusters of 2010, managed to sustain its fan following on television as well. The movie, which was premiered on Sony Entertainment Television on July 2, 2010, got a TVR of 13.1 for HSM metros and 10.1 TVR for the six metros.
To delve upon the functioning of the Human Resource industry in media companies, exchange4media organised the Media HR Summit 2010 in Delhi on July 30. Several veterans from the field of media and HR took part in the discussions, which covered diverse facets of the HR industry and the challenges it faces.
“I firmly believe that the era of segmented and targeted newspaper is going to come to the Indian markets soon. As of today, newspapers run on a ‘one shoe fits all’ strategy. Look at England… We have the Times and The Guardian right at the top of the SEC; bottom of the pyramid is The Sun; then there is the Daily Mail and above that you have The Telegraph. The SECs are very clearly demarcated. I suspect this is what is going to happen in this country, too, whereby, each newspaper will cater to a selected audience,” says Suresh Balakrishna, COO, Mail Today.
The much-hyped Advertising Agencies Association of India’s (AAAI) Presidential Elections 2010 is over, and the AAAI has elected Nagesh Alai, Executive Director, Interface Communication, as its new President and Lynn de Souza, Lintas Media Group, Chairman and CEO is elected Vice President. Alai won by a margin of two votes. As is known, the other contestant for the President’s chair was Sandeep Goyal, Chairman, Dentsu India.