A Power Dinner was hosted by the exchange4media Group in Mumbai on June 11 was witness to a riveting conversation between GroupM’s Irwin Gotlieb and ZEEL’s Punit Goenka. While Gotlieb gave his views on the current media space, Goenka spoke about collaboration between the clients, media agencies and media owners and highlighted his three pillars for the Zee group.
Close on the heels of bagging media mandate of Gulf Oil and Travelguru, Mudra Connext has added yet another business to its kitty. The agency has bagged the media mandate for Apollo Hospitals. It will be handled out of their Delhi office. According to industry sources, the business is pegged around Rs 8-10 crores.
Telecom sector advertising in print rose by 64 per cent during January-May 2010, as compared to January-May, 2009. Nokia Corporation was the top advertiser for telecommunication equipment advertising in print during this period, while Bharat Sanchar Nigam Ltd contributed the maximum in advertising of telecommunication services in print.
TAG, a McCann Worldwide agency, has won the ESPN Champions League T20 account. Senior sources in the industry have said that TAG Delhi beat Lowe Lintas, JWT, Wieden + Kennedy and Grey Worldwide to bag the creative account of the elite event after a five-way pitch.
Connected from New York via video conferencing, Mainardo de Nardis, CEO, OMD Worldwide, had several key points to make on digital – digital not intended as a separate, virtual environment, but digital as electricity driving and powering our entire marketing services industry, digital as our world has become digital.
Close on the heels of launching an edition in Alappuzha, Mathrubhumi, one of Kerala’s leading dailies, is planning to roll out an edition from Bahrain in September 2010. The daily is hopeful of selling a reasonable number copies in Bahrain and plans to monetise the edition in Bahrain through advertisements.
Star India has unveiled a new tagline – ‘Rishte Wahi, Soch Nayi (Old relationship, New thinking)’ – to further deepen its bond with viewers. Star Plus’s new logo, the Ruby Star, debuted on June 13, 2010 with the Star Parivaar Awards 2010, which promises a fresh perspective on life and relationships.
The exchange4media Conclave 2010 is over. The big question - how was it? Well, we had 100 per cent speaker turnout, over 200 delegates and some of the hottest discussions on issues pertaining to media service brands and advertisers. The conversations were no holds barred (Reckitt Benckiser pitch was discussed at length!) and there was so much more to learn from some of the speakers like Irwin Gotlieb, Ashutosh Srivastava, Rahul Welde, Tim Love and even though via a video conference, from Mainardo de Nardis as well.
The exchange4media Conclave 2010 in Mumbai concluded with a ‘Power Panel’ comprising Apurva Purohit, Ashok Venkatramani, Srinivasan Swamy, Suman Srivastava, Tarun Rai, & Vikram Sakhuja, who shared their learnings from the slowdown.
The discussions invariably turned towards ratings at the exchange4media Conclave in Mumbai on June 11 with Madison World’s Sam Balsara, TAM India’s LV Krishnan, and Star CJ’s Paritosh Joshi debating the various aspects in the session titled ‘Regulated Ratings: How does it impact the Media Ecosystem?’.
The second session of the exchange4media Conclave in Mumbai saw an intense debate on ‘Should media agencies also be media owners?’ While Shashi Sinha of Lodestar Universal was in favour of media agencies being media owners, Ravi Kiran of Starcom MediaVest Group was strongly against it. The session was chaired by Future Group’s Sandip Tarkas.
With a provocative title like ‘Sleeping with the enemy – Is the age of collaboration really here?’, the views could only have been insightful. Mindshare’s Ashutosh Srivastava and Aegis Media’s Nick Waters engaged in this interesting debate, with Sanjay Behl of Reliance ADA as the session chairman.
Unilever’s Rahul Welde had the audience’s attention with his special address on ‘The New Age Marketer: As the dust settles on slowdown, what are the new rules?’ at the exchange4media Conclave n Mumbai on June 11. Welde stressed on the need to have big ideas that travelled across the globe and ideas that could be crowd sourced or open sourced.
Delivering the keynote address at the exchange4media Conclave 2010 in Mumbai on June 11, Irwin Gotlieb, Global CEO, GroupM, highlighted the huge opportunities for marketing and advertising industries through digital distribution of media. The session was chaired by Sunil Lulla, CEO, Times Television Group, who engaged Gotlieb in a special one on one. Full coverage of the Mumbai leg of the exchange4media Conclave on June 14, 2010.