Mudra MAX, a part of the Mudra Group, has added the media mandate of Shakti Pumps (India) Limited to its client portfolio. The account will be handled out of Mudra MAX’s Mumbai office. The account size is pegged at 10 to 12 crores.
This is perhaps for the first time that Star Plus and Zee TV have jointly advertised to highlight that their top Hindi serials have outperformed IPLs in terms of viewership and that their viewership is intact. The ad had appeared in the Economic Times. exchange4media takes a look at this claim and gets the industry players’ reactions on this.
With a history of over 110 years behind it, Godrej has stood the test of time. Not only has Brand Godrej survived, but through expansions, extensions and innovations, has remained relevant through the generations. exchange4media speaks with the company top executives, Godrej’s agency JWT and gets some industry perspective on what makes Godrej the brand that it is.
This one has all the juice. Expect more. And with allegations of Lalit Modi cooking up this broth to trump Rendezvous’ Kochi IPL team bid for Ahmedabad gaining currency, be prepared for more dirt. Rendezvous has already reacted by calling Modi a drug peddler… so, watch out, many blind curves ahead, says Sandeep Bamzai as he goes deep into the Modi-Tharoor-Kochi IPL controversy.
MPG Mumbai has been assigned the media mandate for She Comfort, one of the leading brands in sanitary napkins. The account size is estimated at upwards of Rs 15 crore. Mudra Connext is the incumbent agency. The creative duties are being handled by The Parish.
Jaideep Singh has been promoted at Viacom18 and will now be the National Sales Head at MTV. In his new role, Singh will be responsible for MTV’s sales revenues across all markets, in addition to the pan-regional sales for the brand. He will continue reporting to Aditya Swamy, Senior Vice-President - Marketing and Sales, MTV India.
Global market research firm Synovate has appointed Scott Miller as its North America CEO. Miller will be responsible for managing Synovate’s US and Canada business units. Most recently, Miller served as MD of global client relationships for Synovate, responsible for building and expanding relationships with many of the company’s largest clients.
The Advertising Standards Council of India (ASCI) has recently introduced additions to the code on advertising of automotive vehicles and foods & beverages. The addendums are directed at depicting safe, secure and healthy practices in advertisements targeted at masses.
Abott Nutrition India has appointed Draftfcb+Ulka Group to handle its creative duties. The agency will be working on a holistic communication package encompassing mass media, doctor promotions, and digital the Abbott Nutrition range of products. RK Swamy BBDO was the incumbent agency.
Boutique Publishing India Pvt Ltd, the publishers of ‘Furs, Fins and Feathers’, has announced the national launch of the magazine. The monthly magazine was launched in Bangalore earlier this year, and after few months of testing waters, it is now available across the nation. The magazine is distributed by Outlook and is priced at Rs 50.
A key agenda for the global digital fraternity is how to monetise audiences, and generate revenues from digital platforms. The subject was discussed at length at the Digital Think Tank series at MipTV 2010. Some of the points that came through were that digital companies should work on an open source model that more people could partner with. Also, the mixed economy comprising free and paid content ‘freemium’ needed more push.
Digital, its monetising mystery and the yet untapped potential, is once again the flavour of discussions at MipTV 2010. The first Keynote Session was dedicated to digital deliberation. Jonathan F Miller, Chief Digital Officer, News Corp, spoke on some of the forthcoming trends that included resurgence of music, casual games and applications. The second Keynote session saw Electus’ Ben Silverman speak on hyper globalisation that was adapted in localisation, and the need to gear for a new age of technology.
K Chandrasekhara Rao, President of Telangana Rashtra Samithi, has recently ventured into the television business with the launch of Telugu news channel – Raj News. The channel is purportedly aimed at highlighting problems of Telangana and its culture. The news channel, which went on air on March 26, is promoted by Telugana Broadcasting Pvt Ltd.