After partnering with IPL teams of after Delhi Daredevils and Kolkata Knight Riders, Fever FM now joined hands with Mumbai Indians, which is currently top of the League. Cricket fans in Mumbai can now look forward to some great on-air content and contests.
While one would expect more people to tune in to the IPL matches on weekends, the opposite is being seen. According to TAM, all India market from March 12-27, 2010, IPL3 received an average TVR of 4.86 per cent on week days, while on weekends the ratings saw a marginal drop with an average TVR of 4.55 per cent.
In just its third year, IPL has a long way to go before it can join the ranks of EPL (English Premier League) or the Super Bowl. Despite the commercial success of IPL, one wonders whether the fanfare could be broadened further and what lessons IPL can learn from EPL.
Kids’ channel Cartoon Network India celebrated Tom & Jerry’s 70th birthday on March 31. The iconic characters interacted with the media and the kids along with stand up comedian Vir Das.
Danone has finally arrived in India with its range of fortified plain and flavoured yogurts. As a part of the phased launch programme in India, Danone yogurts will initially be made available across super marts and grocery stores in Pune.
Jagran Solutions, the agency providing solutions in brand activation via consumer connect strategies, has been recognised for their exemplary campaigns at the 2nd National WOW Awards for Events and Experiential Marketing Industry held in Mumbai.
Navin Pirshali has put in his papers as CTO at Meow FM (Radio Today Broadcasting Ltd) and joined Radio DesiBeat (Entertainment Ecosystem Inc) as COO. Prior to his stint with radio, Pirshali had worked with the India Today Group, Reliance ADA Group, UTV, JAIN TV and Business India Group.
After a long and an eventful decade at Laqshya Media, Satish Singh, President OMI, has decided to move on. With the strategy to consolidate all its business under one brand, Indrajit Sen, currently President - Projects, takes over as CEO of Laqshya Media. In a parallel development, Soumitra Bhattacharyya takes over as President - Corporate Affairs.
The AdFest Working Committee has announced that the Festival would now take place on May 27-29 May, 2010 at the Pattaya Exhibition and Conference Hall in Thailand. AdFest 2010 was originally scheduled to take place on March 18-20, but was postponed due to uncertain political circumstances in Thailand.
Dhanraj Group from Gujarat, which has diverse business interests for the past 35 years, has now ventured into outdoor media under the name Rajni Marketing. The Group also has presence in the media business with a daily, ‘AajKaal’, which is published from Rajkot, Jamnagar, Bhavnagar, Porbandar, Ahmedabad and Bhuj.
Amee Sanghvi, former Vice President & Creative Head at INX Network, has joined Orbit Corp as Head - Branding and Communications for the entire group. She is reporting to Pujit Aggarwal, Managing Director & CEO, Orbit Corp Pvt Ltd.
According to the RAM data for SEC ABC 12 plus from week 50 of 2009 (December 6-12) to week 12 of 2010 (March 14-20), Radio Mirchi continues to lead in the Kolkata market, closely followed by Big FM and Friends FM.
Staying on at the top despite a shabby awards judging process is amazing, writes Pradyuman Maheshwari. But our association bosses stay unfazed.
As in the previous years, this year, too, the GoaFest Committee has lined up an impressive list of international speakers. However, at a time when moves are afoot to make the festival at par with international events, the Abby leaks at GoaFest have been a blot. How much have these leaks impacted the credibility of GoaFest? exchange4media finds out from the under-30 ad fraternity.
Post the announcement of its brand revamp and appointing Ogilvy & Mather India as its creative partner, 82-year old private sector Dhanlaxmi Bank has decided to appoint Mindshare India as its media AOR. Sheran Mehra, Head - Marketing and Corporate Communications, Dhanlaxmi Bank, has confirmed the development.
