Date-wise News
Surprise, ratings of weekdays for IPL3 higher than weekends
While one would expect more people to tune in to the IPL matches on weekends, the opposite is being seen. According to TAM, all India market from March 12-27, 2010, IPL3 received an average TVR of 4.86 per cent on week days, while on weekends the ratings saw a marginal drop with an average TVR of 4.55 per cent.
After domestic success, next growth for IPL to come from international markets
Cartoon Network celebrates 70th birthday of Tom & Jerry
Danone whips up yogurts for India
Bollywood Hungama ties up with Thailand Tourism, launches ‘Destination Bollywood’
Jagran Solutions shines at WOW Awards
Navin Pirshali moves out of Meow FM; joins Radio DesiBeat as COO
Top level changes in Laqshya: Satish Singh, President OMI, moves on; Indrajit Sen made CEO
After a long and an eventful decade at Laqshya Media, Satish Singh, President OMI, has decided to move on. With the strategy to consolidate all its business under one brand, Indrajit Sen, currently President - Projects, takes over as CEO of Laqshya Media. In a parallel development, Soumitra Bhattacharyya takes over as President - Corporate Affairs.
AdFest to be now held on May 27-29, 2010
The AdFest Working Committee has announced that the Festival would now take place on May 27-29 May, 2010 at the Pattaya Exhibition and Conference Hall in Thailand. AdFest 2010 was originally scheduled to take place on March 18-20, but was postponed due to uncertain political circumstances in Thailand.
Gujarat-based Dhanraj Group forays into outdoor media
Dhanraj Group from Gujarat, which has diverse business interests for the past 35 years, has now ventured into outdoor media under the name Rajni Marketing. The Group also has presence in the media business with a daily, ‘AajKaal’, which is published from Rajkot, Jamnagar, Bhavnagar, Porbandar, Ahmedabad and Bhuj.
Amee Sanghvi joins Orbit Corp as Head of Branding and Communications
RAM Rambling: Big FM gains momentum in Kolkata, but Mirchi still the leader
Mixed Media: Why the decay in adland is worse than what we see in Indian politics
GoaFest 2010: Leaks notwithstanding, young guns look forward to some international gyaan
As in the previous years, this year, too, the GoaFest Committee has lined up an impressive list of international speakers. However, at a time when moves are afoot to make the festival at par with international events, the Abby leaks at GoaFest have been a blot. How much have these leaks impacted the credibility of GoaFest? exchange4media finds out from the under-30 ad fraternity.
Mindshare India assigned media duties for Dhanlaxmi Bank
Post the announcement of its brand revamp and appointing Ogilvy & Mather India as its creative partner, 82-year old private sector Dhanlaxmi Bank has decided to appoint Mindshare India as its media AOR. Sheran Mehra, Head - Marketing and Corporate Communications, Dhanlaxmi Bank, has confirmed the development.