Date-wise News
TAM AdEx Baroda operations receives ‘Pehchaan Patra Award’ from ESIC
Games2win launches virtual world for kids, Chimpoo.com; eyes breakeven in 18 months
Ex-Paras Pharma man Darshan Patel starts his venture in the same space
Darshan Patel, who has been the co-promoter of Paras Pharma, has started a new entrepreneurial venture called the Vini Group. The Group will be based in Ahmedabad and will specialise in cosmetics, wellness and health science, and OTC products. Triton Communications has been roped in to handle the brand communication for the new venture.
‘Commonwealth Games can drive HD technology in India’
Doordarshan is all set to air the Delhi Commonwealth Games 2010 in high definition (HD), which is expected to boost HD technology in the country in a big way. The session on ‘Will HD be an Indian Driver and will Sports TV be at the wheel?’ at the Indian Satellite Industry Forum 2010 discussed key issues related to HDTV in India.
Mixed Media: Can YouTube TV revolutionise the world of television software-makers?
On the digital edge – where broadband HITS the streets
Key issues of the satellite industry in India, including future and growth of cable, DTH, IPTV and HDTV, came under the scanner at the Indian Satellite Industry Forum 2010. Organised by CASBAA in Delhi on March 22, the theme of the Forum was ‘On the Digital Edge – Where Broadband HITS the Streets’ and featured key industry leaders.
FM stations bet big on IPL3; ad revenues estimated to increase over 10 pc
Like the last two years, this year too several IPL franchises have roped in radio partners to reach out to their audience. The ad revenues of FM radio partners are expected to see a jump of about 15 per cent this year. exchange4media speaks to a few industry players to get their view on IPL as a property and the advertising opportunities it provides.
Lenovo to refresh its communication for Phase II of ThinkPad Edge series
Lenovo has recently expanded its turf with the launch of its ThinkPad Edge series targeting the SMB (Small to Medium Businesses) segment. The move is significant as it marks a change in the playground, which the laptop maker has been playing in for the last 17 years, that is catering to the large enterprise.
I don’t want to build a team of stars; I want the whole team to be a star team: Jishnu Sen
Grey India is all charged up after the restructuring of sorts in the recent months. Hari Krishnan returned to the agency’s fold recently to head Mumbai. The agency is also upbeat about the two NCD structure in form of Malvika Mehra and Amit Akali. In an exclusive conversation with exchange4media, Jishnu Sen, COO, Grey India, shares his vision and growth plans of the agency in 2010.