The Indian Premier League (IPL) on March 21, 2010, unveiled the names of its two new official franchises for IPL 2011. Sahara Adventure Sports has won the Pune franchise for $370 million, while Rendezvous Sports World won the bid for Kochi franchise for $333 million.
The Employee State Insurance Corporation (ESIC) has felicitated TAM’s AdEx operations in Baroda with a ‘Pehchaan Patra Award’ on the speedy completion of the employee biometric smart card registration. TAM was awarded as the 2nd best organisation in Baroda from amongst 4,423 companies.
Games2win has recently announced the launch of Chimpoo.com, a virtual world for kids. This initiative is seen as the company’s bid to encourage the kids market. While the business model is subscription-based, Chimpoo.com is eying breakeven in approximately 11 months.
Darshan Patel, who has been the co-promoter of Paras Pharma, has started a new entrepreneurial venture called the Vini Group. The Group will be based in Ahmedabad and will specialise in cosmetics, wellness and health science, and OTC products. Triton Communications has been roped in to handle the brand communication for the new venture.
Doordarshan is all set to air the Delhi Commonwealth Games 2010 in high definition (HD), which is expected to boost HD technology in the country in a big way. The session on ‘Will HD be an Indian Driver and will Sports TV be at the wheel?’ at the Indian Satellite Industry Forum 2010 discussed key issues related to HDTV in India.
The success of the Indian Premier League cricket telecast on YouTube augurs well for those content creators unable to break through the barriers of our television channels, writes Pradyuman Maheshwari.
Key issues of the satellite industry in India, including future and growth of cable, DTH, IPTV and HDTV, came under the scanner at the Indian Satellite Industry Forum 2010. Organised by CASBAA in Delhi on March 22, the theme of the Forum was ‘On the Digital Edge – Where Broadband HITS the Streets’ and featured key industry leaders.
Like the last two years, this year too several IPL franchises have roped in radio partners to reach out to their audience. The ad revenues of FM radio partners are expected to see a jump of about 15 per cent this year. exchange4media speaks to a few industry players to get their view on IPL as a property and the advertising opportunities it provides.
Lenovo has recently expanded its turf with the launch of its ThinkPad Edge series targeting the SMB (Small to Medium Businesses) segment. The move is significant as it marks a change in the playground, which the laptop maker has been playing in for the last 17 years, that is catering to the large enterprise.
Grey India is all charged up after the restructuring of sorts in the recent months. Hari Krishnan returned to the agency’s fold recently to head Mumbai. The agency is also upbeat about the two NCD structure in form of Malvika Mehra and Amit Akali. In an exclusive conversation with exchange4media, Jishnu Sen, COO, Grey India, shares his vision and growth plans of the agency in 2010.