Had enough of exams and the studies? Can’t wait to plan for your summer holidays? POGO has the perfect answer. Enter the fun, simple and exciting ‘Dholakpur Entrance Test’ by tuning into POGO and answer easy questions about popular Indian animation character – Chhota Bheem – daily and win a dream vacation in Kuala Lumpur and Jaipur.
After the successful launch of its Mobile Phones Division in October 2009, Videocon Group has now launched nine more handsets, thus enhancing its current offering from 12 handsets to a total of 21 handsets.
ESPNcricinfo, in association with General Motors India, has launched ‘Legends of Cricket’, a series of videos portraying 25 of the greatest-ever cricketers to have played the game. Starting March 15, ESPNcricinfo will upload one video every alternate week for the next 50 weeks on www.cricinfo.com.
Hewlett-Packard (HP) India has appointed Rajiv Srivastava as its Chief Operating Officer. An industry veteran with 24 years of experience, Srivastava has had an illustrious career spanning varied industries.
Dow Jones on March 17, 2010 announced the launch of The Wall Street Journal India Mobile application in association with Bharti Airtel. The application provides the latest international and Indian financial and business news from The Wall Street Journal and Dow Jones Newswires. It will be available exclusively to Airtel mobile customers.
DLF Emporio Mall has brought together TDI International India Ltd, Samsung and Scala, touted as the world’s largest digital signage technology provider, to deliver, what it claims, an experience that has never been brought to Indian malls before – visually breathtaking digital signage.
Nokia India and IPL team of Kolkata Knight Riders have announced the ‘Main Bhi Coach’ consumer campaign. The consumer engagement programme is an innovative way to involve cricket lovers across the country to be a part of the IPL action. Nokia has been the presenting sponsor for KKR since IPL’s inception in 2008.
To make youngsters more conscious about their health, lifestyle, food habit and quality of food, Dinesh K Srivastava, formerly of Delhi Press, has launched a health portal, healandhealth.com. The portal, which is currently in Hindi language, will soon be launched in English and Spanish languages as well. Padma Srivastava is Founder and Editor-in-Chief, while Srivastava is Co-Founder and Director of the portal.
‘PR-e-Sense’, an online magazine catering to the communication and corporate domain, is all set release its Golden Jubilee issue. In commemoration of its 50th edition, the magazine is planning to focus on ‘unsung heroes’ and carry a special interview of Dr APJ Abdul Kalam. They also plan to have an offline function to honour some of the unsung heroes in the presence of eminent personalities.
IPL has millions of fans across the globe and will be the buzz for the coming month and a half. Radio for its part, has been an integral part of the IPL extravaganza since its inception. From partnering with IPL teams, to giving match updates & match tickets, to doing on-ground activations etc., radio has been finding innovating ways to fuel the nation’s passion for cricket, says Nisha Narayanan.
With the launch of Gatorade Sports Mix, PepsiCo India has entered into the powder category here. Gatorade, which is a bottled sports drink, has been quickly gaining popularity with the sport and fitness loving Indian youth. The launch of its powdered variety is the brand extension of Gatorade, which has been in the offing for a while.
‘The War for TV News: Defining No 1 in the dizzying newscape’ was the only news related session at FICCI Frames 2010. The final consensus that emerged was that while the ratings systems helped evaluate the performance, advertisers had to stop pitching one rating format against the other. The panel also felt that television needed one single rating system to streamline the process.
The first session of Day 2 of FICCI Frames 2010 commenced with a keynote address by Ronnie Screwvala, CEO and Founder Chairman, UTV Group. He said that the mobile phone was his favourite technology right now and that he saw this medium as a potential game changer. He then went on to give some key pointers that would help create game changers in the gaming, mobile, web and movie business.