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Nisha Narayanan

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@Nisha Narayanan

Radio: A perfect platform for IPL

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IPL has millions of fans across the globe and will be the buzz for the coming month and a half. Radio for its part, has been an integral part of the IPL extravaganza since its inception. From partnering with IPL teams, to giving match updates & match tickets, to doing on-ground activations etc., radio has been finding innovating ways to fuel the nation’s passion for cricket, says Nisha Narayanan.

Nisha Narayanan Mar 18, 2010 8:45 AM