Slice, PepsiCo’s mango juice drink brand, partnered with Radio Mirchi to provide listeners in Mumbai with complete non-stop music entertainment all through the day on Friday, February 26, 2010, as part of its launch celebrations in Mumbai.
Dinamalar.com, the online edition of Tamil daily Dinamalar, has launched a special contest zone for its readers. According to S Balasubramanian, Head of Marketing, New Media, Dinamalar, it was the first time such a contest zone was being introduced in a regional publication portal with an intention to expose inherent talents as well as to provide good recreation to all the readers of the website.
ACK Media has joined hands with MoFirst, a leading mobile and telecom solutions company, to launch Amar Chitra Katha on Android for both Indian and international markets. This launch will allow the Android application community to enjoy their favourite Amar Chitra Katha and Tinkle comics in full colour high-resolution, live wallpaper and special zooming facility based on screen density.
Fever 104 FM has joined hands with the Kolkata Knight Riders (KKR) in the forthcoming Indian Premier League Season 3. As official radio partner, Fever FM promises to bring the cricketing heroes closer than ever for fans in Kolkata. The FM station is all set to host a series of on-air and on-ground promotional initiatives and promises to bring alive the fun and thrill of the game for the listeners in Kolkata this time as well.
It is one of those rare advertising moments when brands wage public war taking the advertising route. The long Holi weekend saw Hindustan Unilever’s Rin take on Procter & Gamble’s detergent brand Tide in a direct comparison, and stating in the ad that Rin is better than Tide. Three days of uninterrupted media bombarding of the ad has raised many conversations and the big question – does this work?
Most of the music channels underwent rebranding and content revamp in 2009, introducing a fresh infusion of music and reality shows. And it appears that it has worked out well for the music channels. What next in 2010? exchange4media finds out from some key players in the music genre.
SnapDeal.com, an e-commerce service launched on February 4, 2010, already has presence in Mumbai, Delhi and Bangalore. The company aims to expand to the top 25 cities of India by the end of 2010. Kunal Bahl, CEO, Jasper India, which owns SnapDeal, shares the company’s growth plans with exchange4media.
Integrid Media is set to launch an integrated digital platform, Maxxper, by March-end 2010. Maxxper will be led by Tarun Singh, Co-Founder and VP, Digital Media. With the launch of Maxxper, Integrid Media is targeting a revenue growth of 200 per cent y-o-y for the next 2-3 years.
“In an industry characterised by a low level of differentiation, it is imperative that the major players strive to create perceptual brand differentiation among the potential target group. To create a higher involvement among the consumers while purchasing a pen, it is essential for pen companies to advertise the PODs (USP) of the product and the brand overall,” stresses Deepak Jalan, Managing Director, Linc Pen & Plastics Ltd.
Brand activation agency Candid Marketing is reinventing and rebranding itself. The company has unveiled a new logo and brand identity to reinvent its corporate image. In its new avatar, the company is looking to grow beyond BTL by using creative innovation as a central tool.
After strengthening the core team with several key appointments, OMD Chennai has now roped in Kavitha Srinivasan as consultant. Srinivasan had recently quit Lodestar Chennai as consultant.
A Reader’s Digest survey shows journalists ranked at #30 from among 40 professionals, with only cartoonist RK Laxman in the Top 10, rues Pradyuman Maheshwari analysing the top-level findings.
Sandeep Bamzai takes a look at the most relevant news covered by Headlines Today in recent times to stress that if the bulwark of a news channel remains news, then this long and arduous road of perseverance will pay off. The process of distillation at Headlines Today has been slow and capital intensive, but one can safely say that it is bearing fruition finally.