It has been a tough year for the advertising and media industry in 2009, still in the grip of slowdown. My wish is that this slowdown period is over in 2010 and ad budgets are revised soon. Of course, salary cuts should also be revised and more jobs created. Also, as a reporter, I wish my sources are more reliable, says Pallavi Goorha Kashyup.
As I sit down to write about my wishes for 2010 amid fireworks going off around me as people ring in the New Year, all I can think about is that may 2010 keep bringing in fireworks of the ‘news’ kind – good news of course. It’s been a while since we’ve had some consistent good news in the industry, says Shanta Saikia.
For me job is like ‘Shaadi Ka Laddu’ (I know it is a strange comparison); and like ‘shaadi’ is mandatory in Indian tradition, so is getting a job, and hence I too had to taste this ‘laddu’ (the ‘job wala laddu’ and not the ‘shaadi wala laddu’). exchange4media has given me the platform to fulfil my professional dreams, says Nitin Pandey.
The year 2009 was eventful, be it FICCI Frames 2009, IPL Season 2 and all the controversies surrounding it and all the interesting developments in both FM radio and digital media industries. For me, as a reporter covering radio, digital and sports marketing beats, the year 2009 only helped me further grow in this space, says Robin Thomas.
For most people, the year would just have ended, but for me, it’s just begun; that’s because I am hardly a month old in exchange4media, and the year-end work has kept me busy as ever. Trust me, it sounds much harder than it sounds, especially when one starts working after a super chilled out sabbatical, muses Khushboo Tanna.
What a year 2009 has been! Definitely an eye-opener, which also taught me how to deal with some crucial and challenging times. Well, as for me, it’s been precisely three years and four months at exchange4media. But still every day seems new – there is so much to observe and learn, says Tasneem Limbdiwala.
Ups and downs, highs and lows have become part and parcel of life in e4m. There were times when I was all charged up, and there were also times when I felt let down. There were days when I had umpteen things to do and there were also dry spells. And all I did was sing Hallelujah and Hosanna, asking God not to let me go down, says Judy Franko.
If everything undesirable and forgettable was associated with 2009, then there is this added burden on 2010 to be a year that will shine and shine as brightly as any year has ever done before. It is a year of change, a year of hope and the year that promises great progress, says Tuhina Anand.
The year 2009 had to be one of the trickiest years of the Indian media and advertising fraternity and while it would not be fair to say that the young exchange4media team that has been covering this domain was caught off-guard at times, it is still safe to say – the year had more than its share of surprises, says Noor fathima Warsia.
It’s the start of New Year and a new decade. The mood’s tentative and there’s make-believe optimism. But, the only way we can drive away the gloom is by staying upbeat and work horribly hard, writes Pradyuman Maheshwari.
With the onset of a new year there also come new hopes and wishes to be fulfilled in that year. We spoke to industry honchos to name their three wishes for this year and they came up with an interesting list of what they are looking forward to in 2010. Let’s hope the ‘Genie’ up there is listening to their wishes. Read on…