With Diwali comes the excitement around greetings, gifts and sweets. Over the years, with a well-crafted campaign, Cadbury has made itself synonymous with the term successfully becoming a part of every Indian festival.
TBWA\India has announced the addition of several new faces in its Mumbai office. In the last few weeks alone eight new people have joined across various functions at the agency.
Sony Entertainment Television (now Multi Screen Media Pvt Ltd) has entered into an exclusive agreement with Yash Raj Films (YRF) under which YRF will produce exclusive fiction and non-fiction content for the channel.
Agnello Dias & Santosh Padhi’s joint venture, TapRoot India, has added two new channels -- National Geographic Channel and Fox History & Entertainment channel -- to its kitty. Padhi, Founder & Chief Creative Officer of TapRoot India, has confirmed the development to exchange4media.
Beefing up its top management, NewsX has made a slew of key appointments. Rahul Kulshreshtha has been appointed as Consultant for Technical Operations, Shamya DasGupta has been roped in as Sports Editor, Nitin Sukhija has joined as Entertainment and Lifestyle Editor, Monica Malik is Executive Producer, while Sukarno Sen has joined as Bureau Chief in Kolkata.
After a stint of nine years, Jeffrey Crasto, President and Chief Investment Officer, MPG, India and South East Asia, has decided to move on. Crasto confirmed the development to exchange4media and added that October 7, 2009 would be his last day with the company. He didn’t divulge much on his next destination, but said that he would be looking at the broadcasting space.
Creativeland Asia has conceptualised a new TVC for Parle Agro’s Saint Juice that stands apart in the clutter of fruit juice ads. The ad aims to highlight the 100 per cent pure juice proposition of Saint Juice brand and coincides with Parle Agro’s plans for a national rollout of the fruit juice brand.
The ‘Sixth Digital Marketing Roundtable’, held in Mumbai on October 6, 2009, focussed on the increasing use of interactive media by brands and that the next phase of growth for new media would come from brand-led advertising. The highlight of the Roundtable was the panel discussion on ‘Traditional Media vs Interactive Media’.
Anyone who has been a parent will abhor watching the distasteful antics of Rakhi Sawant and Co in ‘Pati, Patni aur Woh’. It is truly inhuman to see toddlers being maltreated in the manner that they are. No parent will allow the kind of nonsense that these small ‘bezuban’ children are being subjected to, says veteran journalist Sandeep Bamzai.
The rapidly growing mobile industry in India is set to get a further boost with the auction of 3G mobile licenses in December this year. As per TRAI, the country’s wireless subscriber base stood at 456.74 million by August-end 2009. exchange4media speaks to a cross-section of players associated with the mobile industry to know how the 3G rollout will help grow the mobile industry in India, as well as their expectations.
D&H Blurb Communications has recently won two new businesses – Jai Prakash Industries’ new integrated sports complex and Planet Sports. The account size for both the businesses could not be ascertained at time of filing the report.
Walt Disney Television International India (WDTVI) has just completed the pitch process of finalising a creative partner. Sources close to the development informed that WDTVI officials would announce the decision soon. Till recently, the business was handled by Contract Advertising. There is no change in the media side of the business, which is handled by Maxus.