Following a multi-agency pitch, PerceptH, the advertising arm of Percept Ltd, has bagged the 360-degree media duties for Fruit of the Loom, an international apparel manufacturing company. The account will be serviced out of the agency’s Pune office.
Retail sector advertising in print declined by 10 per cent during January-July ’09, as compared to January-July ’08. Independent retailers had the highest share of retail sector advertising in print during this period. Pantaloons Retail India Ltd topped the list of retail advertisers in print during January-July ’09.
Gone are the old yellow dabba with a green palm tree and the association with not-so-heart-friendly vanaspati ghee. Dalda now sports a contemporary look, feel, taste and a new proposition – that of health, freshness, but with no compromise on taste. And to get across this new identity, a new campaign has been conceptualised by Saint & Warriors.
Or so tweeted Rajdeep Sardesai and Barkha Dutt on the current crop of the Sunday newspapers. While it’s too early to predict whether The Times of India’s new weekend paper Crest will do well, it was clearly not a case of love at first sight with the paper, writes Pradyuman Maheshwari.
Crayons Advertising has ventured into the out of home business with a new division called Crayons OOH. Gurjeet Singh has been roped in to head this new division as Business Head. Meanwhile, the agency has already won some new accounts.
It’s not just the fans who are crestfallen about India’s early exit from Champions Trophy 2009. Several advertisers, too, are disappointed with India’s poor show. Some of the sponsors signed on by ESPN-Star Sports include Maruti Suzuki, Samsung, Tata Motors, Bajaj Auto, Havells, Philips and Adidas. exchange4media spoke to media planners about the impact of India’s exit from Champions Trophy on the advertisers.
STAR India offices will be all agog with intense action beginning October 5, 2009, and the reason is James Murdoch. The Chairman & Chief Executive of News Corp is reviewing the India operations and is expected to spend a significant part of this week in India. This is Murdoch’s first visit after the regional restructuring of the business, following which he now directly controls the Indian businesses of News Corp.
Following a global affiliation, the creative mandate for the complete portfolio of Hindustan Unilever Ltd’s Vaseline India has moved to BBH India. No pitch was involved in this account movement. Lowe Lintas is the incumbent agency.