RK Swamy BBDO has appointed Sanjay Dev Jena as Senior Partner to look after international business development efforts of the RK Swamy Hansa Group in the US and Europe. Jena has joined the group from BBDO, Berlin, where he was International Account Director looking after global business of Allianz Group in more than 40 countries.
As part of the fourth anniversary celebrations of its breakfast show, ‘Morning No. 1’, Red FM has launched the ‘Malishka ko bataun kya?’ campaign to provide listeners with a platform to express themselves. The concept is said to have taken shape after building Red FM as a ‘station for expression’ for the masses over the course of four years.
In a mass connect programme, Candid Marketing undertook a BTL initiative for Britannia Milk Bikis that saw the biscuit brand being taken to a cross-section of people in several Bihar towns such as Bhagalpur, Begusarai, Dharbhanga, Mauzzafarpur, Chapra, Hazipur, Patna, Aarah, Sasaram and Gaya. The BTL activation was undertaken from July 5-25, 2009.
Big FM, the radio business of Adlabs Films Ltd (AFL), has been demerged from AFL into Reliance Unicom Ltd pursuant to the approval of the scheme of arrangement under Sections 391 to 394 of the Companies Act, 1956 (‘Scheme’), which was approved by the High Court of Judicature at Mumbai by its orders dated April 4, 2009. The Ministry of Information and Broadcasting has also given its approval to the Scheme on May 29, 2009. The scheme has been made effective on June 30, 2009, with effect from the appointed date, April 1, 2008.
Sun TV Network on August 3, 2009, informed the Bombay Stock Exchange that South Asia Multimedia Technologies, an investment arm of Malaysia-based Astro Group, has increased its stake in South Asia FM Ltd (SAFL) from 6.98 per cent to 20 per cent. SAFL is part of Sun TV Network. The present shareholding of Sun TV Network Ltd in SAFL is 59.15 per cent.
Out of Home Media (India) Pvt Ltd has announced the appointment of Vinay Verma as General Manager, New Business Development. Prior to joining OOH Media, Verma was with VOI news channel as National Sales Head – Lifestyle & Active.
While Parliamentarians might cry themselves hoarse and purists cringe at some of the content that is shown as part of ‘reality shows’ on Indian television, the fact is that Indian audiences are lapping it up all in voyeuristic glee. Be it a ‘Sach Ka Saamna’ or ‘Dadagiri’ or ‘Splitsvilla’ or ‘Iss Jungle Se Mujhe Bachao’, each show has its dedicated band of viewers that is only growing.
Paramount Communications Ltd, part of the Paramount Group of Companies, has announced its entry in the home wire segment. The company has launched an out-of-home campaign in Delhi and NCR regions to support its foray. Plans are afoot to launch the OOH campaign in Haryana and Uttar Pradesh as well.
When it comes to cricket, marketers can’t get it wrong. After the success of Season 2 of the Indian Premier League (IPL), followed by the T20 World Cup, activity is now building up around the innovative T20 format Champions League, which will commence from October 8, 2009. exchange4media finds out more about the marketing activities and expectations from this tournament.
Rishi Khiani has joined Times Internet Ltd as CEO. He moves from Web18, the Internet arm of the Network18 Group, where he had recently put in his papers as COO. June 30, 2009 was his last working day with Web18. When contacted, Khiani confirmed his movement, but refused to give any further details.
The Electronic Youth Media Group officially launched its youth marketing and communications arm, Concrea Communications, on August 3, 2009. Concrea Communications is aimed at helping brands and media planners get better insight into the various aspects of the diverse ‘young’ India.
Making it four-in-a-row, Shivjeet Kullar’s K-Factor has picked up the accounts of Canara HSBC OBC Life Insurance, World Lung Foundation, TDI Real Estate and Oxfam India over the past few months. The cumulative account size is pegged at Rs 70 lakh.
Hema Malik, General Manager, Lodestar Universal, believes that the road to success is not a super highway, but starts from the heart and mind. She considers the constant team support that she has been receiving over the years to be her biggest payback. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Ranjeev Vij, Business Director and Vice-President on the Hewlett Packard (HP) business at BBDO India, has put in his papers. Apart from heading the HP account, Vij was also responsible for new business initiatives for the agency. Josy Paul, Chairman and NCD, BBDO India, has confirmed his movement to exchange4media.
Close on the heels of bagging the Samsonite business, Contract Advertising has been assigned the creative business for Shell Foundation, the CSR initiative of oil major Royal Dutch Shell. The win comes in the wake of a multi-agency pitch, which saw seven agencies in the fray.