Date-wise News
STAR Ananda salutes the best of the best at Shera Bangali 2009
Legal and corporate affairs magazine ‘Witness’ set for launch
Encompass, Candid, Wizcraft, Krayons, and Showtime shine at EEMAX Awards
AMIC 2009 brings media and gender under the scanner
AMIC 2009: Future of journalism in a new technological era
Celebrity endorsement, slow ad spend growth predictions hog Day 2 at AMIC 2009
Too much celebrity endorsements, regular shift of focus from readers to advertisers and slow growth rate of advertising spend dominated the discussions on Day 2 of the 18th AMIC annual conference in Delhi. The day saw as many as 12 parallel sessions on varying themes such as media law and regulations, advertising and PR, and online democracy.
TAG Media in strategic marketing pact with Future TV
Dadagiri back on Bindass; Rs 4 cr earmarked as marketing spend
‘Hero Honda Bindass Dadagiri’, dubbed as TV’s meanest reality show, is back for its second season on Bindass. Taking dares to a whole new level, the show premiered on July 11, 2009 and will air on Saturdays at 7 pm. Bindass has lined-up a 360-degree brand campaign to promote the show and is spending Rs 4 crore on its marketing.
Govt ready with draft guidelines for satellite radio
‘Balika Vadhu’ comes under fire in Parliament
Guest Column Retrofit: The gloves are off as GECs pump up content line-up with new shows
The general entertainment space finally has a sense of competition. It is a competitive set with some element of creativity these days. Spanking new shows across the spectrum – fiction, pulp and reality – from all the competitors give viewers more options. Veteran journalist Sandeep Bamzai gives a run down on the new shows across Hindi GECs and how they might impact the channels’ prospects.
Percept goes all out to celebrate 25 years
It is not everyday that an agency gets to celebrate its Silver Jubilee. So, Percept Ltd is understandably very excited about completing this landmark and has lined up a slew of activities. These range from panel discussions on event, entertainment and communication verticals, group photo sessions and, of course, parties.
President Pratibha Patil to inaugurate WAN/WEF annual forum in Hyderabad
President of India Pratibha Patil will be inaugurating the annual congress and forum of the World Association of Newspapers (WAN) and the World Editors Forum (WEF), to be held in Hyderabad from November 30 to December 3, 2009. This was shared by Hormusji Cama, President, INS, and Chairman, Bombay Samachar.