The Event and Entertainment Management Association (EEMA)’s second national convention, EEMAGINE, is all set to roll. The three-day event, being held in Agra, has an interesting series of discussions, meetings and networking sessions between owners, directors as well as senior management personnel.
DishTV and Monster.com on July 9, 2009, announced a strategic partnership that is expected to set new grounds in jobs search and help redefine TV viewing in India. The alliance converges TV and Internet to increase access and convenience for job seekers and redefine TV viewing.
V Murali Raaman, till recently the Vice-President, Programmes & Operations, Jaya TV, has joined Polimer Media as its CEO. He will be reporting to PV Kalyanasundaram, Chairman & Managing Director of Polimer Media. Raaman has confirmed his movement to exchange4media.
If you are reading this you have already lived three days more than mandated by some channels and some unnamed expert astrologers. We were all marked for death on July 7. I can’t ask you to celebrate because there is more danger coming. July 22, August 6 and then… Apocalypse!
The restructuring process of BBC World Services, which was done to shift the base for its Hindi Services to India, is now complete. BBC World Services has roped in Hindustan Times’ Foreign Editor, Amit Baruah, to head the Hindi Services. Baruah joins on August 1, 2009, and would be reporting to Nazes Afroz, Executive Editor, South Asia, BBC World Service.
Norwegian telecom group Telenor, which is planning to launch in India later this year, is on the lookout for a creative agency to create strong communication in the country. The telecom company is said to be in talks with some agencies for a long time and is expected to take a decision on its creative partner soon.
Reinventing the newspaper and delivering the winning formula for stakeholders form the broad theme for the Indian Newspaper Congress (INC) that gets underway in the Capital at the Taj Palace Hotel on July 10, 2009. The day-long Congress is being brought by the Indian Newspaper Society, in collaboration with the exchange4media Group.
Creativity in advertising is not writing a story with a twist in the end. Real creativity is to crack a problem and give a solution that builds value for the client. Real creativity is all about generating relevant insights, breaking barriers and changing human behaviour.