Date-wise News

Following a multiagency pitch, JWT India’s Mumbai office has been appointed the creative agency for the closely competed

Tasneem Limbdiwala Jun 29, 2009 1:14 PM

Ice Cream category has seen de-growth of 37 per cent in its print ad volumes during Jan-May ’09 compared to same period in 2008. GCMMF and Vadilal Enterprises Ltd are the top two advertisers who together accounted for 61 per cent share for Ice Cream category’s Print ad pie during Jan-May 2009. A high share of Ice Creams advertising was seen in non metro newspapers during Jan-May’09. Also, 34 per cent of Ice Creams ads in Print were for Sale Promotion during Jan-May ’09.

e4m Desk Jun 29, 2009 10:08 AM

In order to express recognition to works by budding professionals from the event management industry, the first ever EEMAX awards will be given at the annual convention EEMAGINE from July9-12 in Agra.

e4m Desk Jun 29, 2009 10:08 AM

India has won its first ever Gold in Film Lions at the Cannes Lions International Advertising Festival. JWT India is excited with the win, and JWT India’s Senthil Kumar writes more on the winning Film – A Day in the life of Chennai done for The Times of India Chennai launch.

e4m Desk Jun 29, 2009 10:06 AM

It was a day of tributes as FM stations across metros and small places paid homage to King of Pop Michael Jackson, and also commemorated the 69th birth anniversary of the late music maestro RD Burman . The sudden death of Jackson had sent shock waves across the world. exchange4media found out how June 26, 2009 was different for FM stations.

Robin Thomas Jun 29, 2009 10:03 AM

One of India’s leading media companies, HT Media has invited proposals for an OOH pitch. The pitch is reportedly to be on the three brands Hindustan Times Hindustan and Fever 104 FM.

Pallavi Goorha Kashyup Jun 29, 2009 10:02 AM

Don’t embrace the social media and you will stay disconnected with your consumers! That was the take-out from the just-concluded Cannes Lions International Advertising Festival, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Jun 29, 2009 10:01 AM

Following Steve Gatfield’s decision to exit Lowe Worldwide, the company has finally found a replacement in former Fallon International President Michael Wall. At present, Lowe Lintas India team R Balki and Charles Cadell report to Tony Wright, Chairman, Lowe Worldwide. The duo would report jointly to Wright and Wall from Sept 2009.

Noor Fathima Warsia Jun 29, 2009 10:00 AM

Navia Asia, the OOH specialist unit affiliated to the Publicis Group, has bagged the entire mandate to handle the Out of Home duties for the GSM launch by Tata Teleservices (Maharashtra) in Mumbai.

Tuhina Anand Jun 29, 2009 9:59 AM

Having pocketed the Eveready media mandate a while ago, TME is on a roll in the Kolkata market. The latest addition to their growing list of wins is Tata Steel & Lafarge Cements. According to industry sources, the cumulative size of both the wins is upwards of Rs 30 crore. Mindshare is the incumbent agency on both these businesses.

Tasneem Limbdiwala Jun 29, 2009 9:58 AM

First it was salary pruning, and now staff reduction with as many as over 70 employees being handed out the pink slips at NewsX on Saturday. Fraught with occurrences of leadership changes since its inception, the going has been tough for NewsX TV. After the original owners Peter and Indrani Mukerjea sold the channel to Indi Media, a venture led by Jehangir Pocha and Vijay Chajlani, the new owners have been planning several overhauls.

e4m Desk Jun 29, 2009 9:56 AM

Cannes Lions International Advertising Festival has completed 56 years. As the Festival closes, Festival organisers express content on the year gone, and already look forward to the year ahead.

Noor Fathima Warsia Jun 29, 2009 9:55 AM

India has quite a few Film Lions to its credit, but this was the first time that India has won Gold Lions in this highly competent category. The awarded agency was JWT India for the work that the agency had done for The Times of India Chennai launch.

Noor Fathima Warsia Jun 29, 2009 9:54 AM