Date-wise News

After a very enthusiastic industry response in Mumbai on June, the exchange4media Conclave 2009 kicked off in Delhi on June 5 to a packed house. The first session of the day on ‘From Available to Accountable: Ad Spends Movement between Mediums in Slowdown’ saw a distinguished panel comprising Abraham Thomas, Rajat Sethi, Rohit Sharma, Sandeep Lakhina and Sudha Natrajan. The session was moderated by Praveen Tripathi.

e4m Desk Jun 5, 2009 2:20 PM

The session on ‘Media Services Agencies: Is it time to rework the media agency model?’ at the exchange4media Conclave 2009, held in Mumbai on June 3, drew top-notch agency heads to discuss and debate the road traveled by media agencies thus far and whether there was need to bring in some element of change in their functioning. The day-long Conclave was presented by Star News and powered by Hindustan Times. Yuva was the associate sponsor for the event.

Johnson Napier Jun 5, 2009 8:42 AM

After a well-attended and enthusiastically received round in Mumbai on June 3, the exchange4media Conclave 2009 is set to commence in Delhi shortly today at Hotel Taj Palace. The theme of the Conclave this year is very topical – ‘Thriving in Challenging Times’. The day-long Conclave is presented by Star News and powered by Hindustan Times. Yuva is the associate sponsor for the event.

e4m Desk Jun 5, 2009 8:40 AM

Neo Sports Broadcast Pvt Ltd has promoted Prasana Krishnan to Chief Operating Officer with immediate effect. Prior to the elevation, Krishnan was involved in various functions, including strategy and business development, corporate and acquisitions amongst others.

exchange4media Mumbai Bureau Jun 5, 2009 8:21 AM

Mediaedge:cia India has strengthened its regional structure with the elevation of Shubha George as Chief Operating Officer of MEC South Asia. The promotion is effective immediately. T Gangadhar, who had joined the company as Managing Director, MEC India, in 2008, will continue to report to George.

e4m Desk Jun 5, 2009 8:20 AM

According to RAM data for all people 12 plus, all place of listening, from week 1 to 21, the Mumbai FM market has thrown up quite a few surprises. The fluctuations in the market have left no clear winner, thus signifying that perhaps the days of a single market leader are over. Nevertheless Red FM, the once dominant FM station in Mumbai, still leads the pack.

Robin Thomas Jun 5, 2009 8:19 AM

Dainik Jagran is all set to launch its ‘National Edition’ from June 7, 2009. The 16-paged edition will be priced at Rs 4. The Hindi daily is already published from 10 states and already has 28 editions spread all over the country.

e4m Desk Jun 5, 2009 8:19 AM

The attacks on Indian students in Australia and the disappearance of Air France flight 447 took up TV time last week. The coverage of these two incidents showcased at once the power of TV as a medium and how the channels insist on undermining that power by constantly digging the ground under their feet, says BV Rao.

BV Rao Jun 5, 2009 8:17 AM

Enthralling the gathering at the exchange4media Conclave 2009 in Mumbai on June 3 with his witty take on life for brands and advertising in general, Asit Mehra, EVP, Omnicom Group, presented some hard-hitting facts and findings and came up with formulas that brands and companies could adopt to steer ahead in a frail economy.

Johnson Napier Jun 5, 2009 8:16 AM

As an industry, especially from an Indian perspective, agencies have always been underpaid for their true contribution. Ideas have been our only asset, and for ages, our short-sighted and self-obsessed agency heads have subsidised the cost of our valuable ideas in the fat media commissions that agencies made. Which was all very well till the media companies smelt the opportunity, re-engineered their lives, and scurried away with most of the money that was to be made. Leaving a whole school of gifted yet naïve advertising professionals (both servicing and creative) flopping on barren sands.

e4m Desk Jun 5, 2009 12:00 AM