SABMiller, the world’s second largest brewer, has launched a multi-city consumer connect programme for their recently launched beer brand Indus Pride. The programme, called ‘Passion Hour’, is being activated by Tequila\India, TBWA Group’s marketing services outfit.
Airline sector advertising in print dipped 17 percent during January-April 2009, as compared to January-April 2008. International airlines contributed a high share of airline sector advertising in print during this period, witnessing a 23 percent growth in print ad volumes. On the other hand, print ad volumes of domestic airlines fell by 70 percent.
Ad Magnet, the fourth generation ad network launched by DGTL Media, is in bullish mode. Not only is the ad network set to launch its home grown video ad network by mid-June 2009, it is also eyeing a growth of over 250 per cent in 2009-10. As per the April 2009 comScore report, Ad Magnet has touched of 7.6 million unique visitors in India.
With just two days to go, stage is set for some of the most renowned global media and advertising Chiefs to share their vast knowledge and experiences at the exchange4media Conclave 2009. The topics will range from opportunities arising from the current economic scenario to where advertising is headed. exchange4media Conclave 2009 is presented by STAR News and powered by Hindustan Times.
Given the growth of platforms like Facebook and Twitter, it would’ve been good to have a socially networked Information and Broadcasting Minister, writes Pradyuman Maheshwari.
Triton has had a busy time adding new businesses like Papa John’s Pizza and Chili’s, PN Gadgil & Co (PNG), Audi Ahmedabad and Supernova Engineers Ltd to its kitty in the last 20 days. The cumulative account size is estimated at Rs 8 crore.
A lot is expected from Ambika Soni, the new Information and Broadcasting Minister, as she takes charge. The media industry is looking forward to some positive developments during her tenure and some definitive decisions on several issues. exchange4media speaks to leading FM players to find out what’s there on their wishlist for the Minister.
Win Medicare has awarded the media duties for its OTC business to Lintas Media Group (LMG) in a two-way pitch against Mediaedge:cia. The size of the business is believed to be around Rs 15-20 crore. As is known, LMG already handles Revlon, which is part of Win Medicare’s cosmetic division.