The announcement by BCCI that IPL Season 2 shall be held outside India had made many stakeholders ask many questions. Two weeks into the tournament and most of the questions have been answered and IPL2 is has been an instant hit in South Africa, says MEC Access’ Rajneesh Chaturvedi.
The TAM AdEx data for the seven days of IPL 2 – from April 19 to 25 – show Vodafone, Airtel, Nokia, Castrol CRB Turbo and Axe Deodorant as the top five most watched brands. Among the ‘On Screen’ brands, DLF IPL and iplt20.com are among the top five most visible brands.
Dell and UTVi Business News have joined hands to celebrate the Indian spirit of entrepreneurship. Urging business owners to share their ‘Take Your Own Path’ story, the marketing initiative is directed towards the entrepreneurial owners of India’s small and medium businesses.
Rahul Narvekar has stepped into a new role as Marketing Head of DLF DT Cinema. In his new role, Narvekar will be responsible to drive the company’s revenues. He has been with the company for the past one year and was earlier handling the role of leasing malls.
Span Communications has gone a step ahead with the ‘Pappu campaign’ that it had done for the Delhi Assembly elections and yet again proven its prowess in creating effective social awareness and mass mobilisation communication programmes.
The 16 week RAM data for the Kolkata market shows that Radio Mirchi has continued to maintain its leadership position in the Eastern metro, followed by Big FM and Friends FM. Amaar FM has emerged in the fourth position this year.
Work done well, will speak for itself, believes Deepak Netram, General Manager, Lodestar Universal. And his work for P&G, J&J, Nerolac Impressions and Tata Nano, speak volumes about the passion that he has for media business. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
A creative pitch has been called for Wild Stone and Secret Temptations, the two deodorant brands from Kolkata-based McNroe Chemicals Ltd which are marketed by Future Brands Ltd. Euro RSCG is the incumbent agency for Secret Temptation.
Interface Communications has retained the Club Mahindra business. Club Mahindra had revised its creative duties recently, and following a multi-agency pitch, Interface Communications will continue handling the responsibilities of Club Mahindra.
News channels have decided to stand firm on the breach in guidelines case. At a meeting held in the Capital on May 4, 2009, the News Broadcasting Authority (NBA) refused to buy the not so subtle hints of the Ministry of Home Affairs, I&B Ministry, Intelligence Bureau, and Research & Analyses Wing, that news channel IBN7 had done major hara-kiri by showing a detailed intercept of fidayeen plans in Delhi.