Across 13 categories, 77 entries have been shortlisted for the final rounds of Media Abby’ Awards. The winners will be announced on April 3, 2009 during the Goafest 2009.
Over 417 entries across 13 categories have been received this year for the Media Abby Awards. The first round of judging for the media awards entries were held on March 16 in Mumbai. Shashi Sinha, CEO, Lodestar Universal and Co-chairman, GoaFest 2009, has confirmed that 77 entries have been shortlisted for the final round of judging. The shortlist will be announced later today.
Parle Agro’s mango drink Frooti has completed a nine-month revamp exercise and is now ready with a new look and campaign that asks ‘Why grow up’. This season, Parle Agro will spend approximately Rs 15 crore on the campaign, starting with a TVC, which has been conceived by team Creativeland Asia and directed by Prakash Varma of Nirvana films.
Ignitee and IAMAI jointly hosted a roundtable conference on ‘Digital Media: From Experimentation to Practice’ in Mumbai on March 16, 2009. The panelists included V Ramani and Atul Hegde of Ignitee Digital Solutions; Prashant Mehta of Komli Media; Debadutta Upadhyaya of Yahoo! India; Sumeet Mehta of Zee Learn; and Vishal Jhunjhunwala of TCS. The session was moderated by Suman Srivastava, CEO, Euro RSCG India.
With pay cuts becoming a norm in media majors, including behemoth BCCL and NDTV, veteran journalist <b>Sandeep Bamzai </b>wonders whether we need another business channel. He also asks why media owners and promoters weren’t careful about costs during the boom years, instead of resorting to sudden, drastic measures.
Levi Strauss Signature has signed actor Shahid Kapoor as its brand ambassador. Kapoor, a youth icon, is seen as an aspirational figure and the company is placing its bet exactly on that.
Just 20 days before the Series, the BCCI has displayed its discontent with Multi Screen Media over the Indian Premier League. The BCCI has terminated its IPL telecast rights deal with MSM. And the latter promptly took the matter to court. The hearing of the case would continue on March 17, 2009. In the meanwhile, sources close to the situation state that there is a good chance that MSM might lose the telecast rights, and that at least one strong contender waiting to take on the League was NDTV.
With over 15 years’ experience in media planning and buying, Punitha Arumugam, Group CEO, Madison Media, has several accolades and recognitions under her belt. She has seen Madison Media grow from a two-client agency, when she joined eight years ago, to over 30 clients today. Continuing with the tribute to the Women Icons of the media and advertising world, exchange4media highlights the achievements and contributions of Arumugam.
In a recent mail directed to all BCCL employees, Ravi Dhariwal, CEO, Publishing, BCCL has informed that there would be no salary revisions this year, and that there would be a roll-back of increments instead. In another development, it is understood that BCCL’s top brass has said that if the group companies are not profitable by March 2010, there would be consequences.