Tata Nano, touted as the world’s cheapest car and which is slated for launch on March 23, 2009, has appointed Rediffusion Y&R to handle its creative duties nationwide.
American playwright Neil Simon’s play ‘The Good Doctor’ has quite a few actors from the media and advertising fraternity. ‘The Good Doctor’ is a tribute to Anton Chekov, one of the greatest writers in Russian history. The result is a comic mixture of farce, black comedy and thoughtful humour, accentuated by moments of poignancy and incredible wit.
Moen Incorporated, part of the Fortune Brands Home and Hardware Group, which forayed into India a year back, has drawn up some unique marketing strategies to stand out in a cluttered market and beat the slowdown.
Motorcycles ruled the two-wheelers category advertising in print during 2008. TVS Motor Company was the top advertiser in the category in print during the year. Bajaj Platina 125 DTS-Si topped the chart of new two-wheeler brands advertised in print during 2008.
There is nary a connection between a skin cream and India’s first woman IPS officer Dr Kiran Bedi. However, the top cop has been roped in as brand ambassador to advocate the new brand philosophy of No Marks cream from Ozone Ayurvedics. And in case anyone thinks this is purely a commercial association, think again.
Gearing up for IPL Season 2, Delhi Daredevils is launching its on-ground, online and ATL campaigns, which are scheduled to be launched in the first week of March. The 360-degree campaign has been in-house creativity, while Hero Honda has been roped in a principle sponsor.
TRAI has made certain recommendations relating to ownership restrictions and cross holding within the broadcasting sector. The accumulation of interest in the media can be regulated through different types of restrictions on ownership. There can be restrictions on cross-media ownership across different segments of media such as print, TV, radio.
The Government was on overdrive last week with the I&B Minister and/or the Regulator making announcements on each day, notes Pradyuman Maheshwari. With the Election Commission due to announce poll dates any day, the ministers and the bureaucracy are on an overdrive to let key decisions be passed.
MEC Access, which launched its India operations in April 2008, remains as upbeat and optimistic about the Indian market a year later, the economic slowdown notwithstanding. exchange4media caught up with Mike Jackson, MD - Asia Pacific, MEC Access, and Stephen Li, CEO South and Southeast Asia, Mediaedge:cia for an exclusive conversation.
Real has left no stone unturned in its efforts to reach and engage its audiences enough to remind them that the channel is set to launch on March 2, 2009. From innovations in print, outdoor and radio to contests on television to on-ground stunts that Real hopes would create enough word of mouth to create a buzz around the channel’s debut. In addition, the channel would be available on DishTV and Tata Sky from day one itself.