Bata India Ltd is out to make branded footwear easily accessible to its customers. The footwear major is venturing into the direct marketing sphere with the launch of Bata Direct, which will commence its operations soon in Delhi and the NCR.
TDI International India Ltd, airport media operators with presence in all major airports in India such as Chennai, Kolkata, Ahmedabad, Cochin, Pune, Vadodara, Thiruvananthapuram, Amritsar, Jammu, Calicut, Tirupati, etc., has added the international airport at Goa to its kitty. In a well contested open tender, the company has been awarded the OOH advertising rights for next five years.
Hindi daily Raj Express is seeking to further strengthen its presence in the Hindi belt and is eyeing expansion in Chhattisgarh and Rajasthan in 2009. Launched in Bhopal in March 2005, Raj Express entered the Indore market in May 2006, followed by Jabalpur and Gwalior in October 2008 and November 2008, respectively.
With marketing of films becoming more challenging, Bollywood filmmakers are turning to newer avenues to promote new releases. While using the Internet to promote films is not a new phenomenon, what is interesting is the newer ways in which this medium is being tapped. The latest to join the club is SRK-starrer ‘Rab Ne Bana Di Jodi’, which has an innovative tie-up with ibibo.com.
The results of the Delhi Assembly elections have been declared and Shiela Dixit has led the ruling Congress Government to another emphatic win. Swapan Seth, CEO, Equus Red Cell, does a ‘brand study’ on Dixit, the only Indian woman chief minister elected to her third term in office.
As the curtain came down on super Monday, the value of every vote cast was once again thrown into stark relief. A win for local versus national issues was like a neon sign being held up in everyone’s face. Development had scored over inflation and terror. And the BJP faced this mind numbing reality, says veteran journalist <b>Sandeep Bamzai.</b>
The television coverage of the 26/11 Mumbai terror attacks has come in for flak from several quarters. Some channels have even earned the ire of the Information & Broadcasting Ministry, viz. India TV and Aaj Tak. I&B Ministry officials are reportedly meeting news broadcasters on December 10 on this issue.
The last two years have seen several young Indian creative heads leave their multinational agencies, bitten by the entrepreneurial bug. It looked like the right move then, since the economy was booming. However, given the current slowdown, where do these entrepreneurs stand? exchange4media finds out how this generation of advertising heads intends to stay afloat in trying times.