HomeShop 18, the 24-hour shopping channel from the Network 18 Group stable, is six-month old player in the market, but the channel has been witnessing a steady growth in transactions happening every month. However, despite the growth, HomeShop 18 is fighting many myths that have formed, courtesy the tele-shopping slots on various channels.
Rediffusion Y&R has been introducing initiatives that have defied market scenarios and created a buzz – be it the news of an in-house design and digital team or the appointment of best talent across the board. The latest development is that of Lokesh Tiwary taking over as CEO, Showdiff Worldwide, and Conrad Saldanha, the current CEO of Showdiff Worldwide, moving to a newly-instituted corporate role.
The Effie Awards 2008 was held in Mumbai on November 26 amid news of a series of terror attacks in India’s financial capital. However, it failed to deter the spirits of all those present at the glittering Awards ceremony. This year’s Effies saw a 50 per cent increase in the number of entries. exchange4media spoke to some industry people to know their views about Effie Awards 2008.
The kids’ channels have been mostly spared the vagaries of wild fluctuations. TAM Media Research shows that for weeks 1 to 46 for the C&S 4-14 in the all market, Cartoon Network is still the leader. In the Hindi speaking market, Hungama shows a leading trend from weeks 1 to 30.
National Geographic Channel (NGC) is all set to rev up its offering to its viewers. Not only is NGC planning to add four new channels under its umbrella, it has also launched .FOX Network and announced its foray into the online advertising space. NGC has also applied for downlink applications for a few global Fox channels.
Hindi GECs are geared to air fresh content from December 1, 2008. Even though this still means dealing with advertisers for cancellations and compensations, at least the advertiser holdback problem would be solved now. The drop in numbers that the genre had seen last week due to repeat programming continues in this week as well.
It was a rich haul for JWT India at the Effie Awards 2008. The agency bagged the maximum metals – nine in all – totalling to a figure of 100 points. Ogilvy & Mather India follows closely with 80 points. Third in the race is Lowe India with 45 points.
It was JWT all the way at the Effie Awards 2008, organised by the Advertising Club Bombay on November 26. Apart from winning various other metals, JWT has bagged the ‘Marico Uncommon Sense Award’, the ‘Yahoo! Big Idea Award’, the ‘Grand Effie Award’ and above all, the ‘Effie Agency of the Year’. Colvyn Harris, CEO, JWT India, is hoping for a repeat performance in 2009 as well.