Crayons, ZenithOptimedia, Span Communications and Euro RSCG have been assigned the print and television campaigns for the Global Incredible India account. Commissioned by the Tourism Ministry, the account size is pegged at upwards of Rs 250 crore. The wins come following an open media bid that took place three months back.
In a bid to tap the huge Hindi speaking market, Tehelka has launched Tehelka Samachar magazine. The magazine has hit newsstands this month. A fortnightly, Tehelka Samachar is priced at Rs 20. The editorial team is led by Tarun Tejpal, Editor-in-Chief of Tehelka.com, while Sanjay Dube is the Senior Editor for Tehelka Samachar.
Chattisgarh is seeing some action in the television space with the launch of Zee 24 Ghante Chattisgarh, touted as the State's first satellite Hindi news channel. The channel is a joint venture between S B Multimedia Pvt Ltd and Zee News Ltd.
Properties/ real estate advertising in print grew by 9 per cent during January-August 2008 as compared to the corresponding period in 2007. Maharashtra had the highest share of properties/ real estate advertising in print in this period. The GMR Group was the No. 1 advertiser.
The Mumbai Metropolitan Region Development Authority (MMRDA) is currently adding aesthetic value to India's financial capital by initiating a beautification drive for 220 bus shelters. These bus shelters have been given on a Built Operate and Transfer basis for 10 years to JCDecaux India and Rajdeep Publicity.
Multiplexes have been cropping up across the country at regular intervals. However, there have been no data on how effective multiplex branding has been so far. In a bid to know more about consumption patterns of patrons visiting multiplexes in metros and non-metros, IMRB recently conducted a research in association with Fun Cinema.
Parvez Ahmed, the outgoing Vice-President of the Press Club of India, has been elected as the new President of the Club for the year 2008-09 in the elections held on October 19. Pushpendra Kulshrestha was re-elected as Secretary General. Jayanta Bhattacharya of Times Now and Narendra Bhalla of Hindi Outlook have been elected as Vice-Presidents.
Lodestar Universal recently embarked on a study to understand the growing power of the 'influence economy'. The project profiled consumer advocates and tested their ability to recommend or advise against opting for a particular brand or service. The study looked at respondents who claimed to strongly influence in 15+ product categories to announce the emergence of a 'Super Influencer'.
After GEC, news, music and movie channels, the new kid on the block in Tamil Nadu is the comedy channel. While Sun Network launched its 24-hour comedy channel, 'Comedy Thirai' on September 8, Kalaignar TV (Sun TV's direct competitor) is planning to roll out a comedy channel soon. Will these comedy channels affect the viewership of their flagship brands? Will they attract sizeable eyeballs so as to attract advertisers? exchange4media finds out.
TBWA\India has accentuated its focus on the creative component of the agency. Even as the agency had recently suffered the loss of some of its creative hands, it has been quick to add to the division. The latest that is expected from the agency is the appointment of former Lowe hand Rahul Sengupta as National Creative Director.
Hindi music is one of those genres where the brand matters the most. It is not easy to replace the MTVs of the world in the minds of the youth audiences, which are the core TG for this genre. But ratings have their role, and the youngest player in the genre – 9X M – entered the category hitting leadership spot in three weeks, and has stayed there for a year now.