Date-wise News

Mumbai will play host to the 3rd India Radio Forum, which is scheduled to take place on May 30, 2008. The theme for the Forum this year is ‘Pump up the volume: Integrate, innovate and evolve’. Organised by Partners in Media Asia, the event promises to provide an excellent venue for radio professionals and the advertising fraternity to discuss current issues concerning the rapidly burgeoning radio industry in the country.

e4m Desk May 1, 2008 8:39 AM

The shortlist for the best creative work in adverting for the 49th Annual Clio Awards has been announced. Seven Indian agencies have made it to the shortlist this year, with O&M leading with eight entries, followed by Leo Burnett with four entries and JWT India with three entries.

Tasneem Limbdiwala May 1, 2008 8:38 AM

NEW YORK (AdAge.com) – Group M Interaction's Rob Norman -- on his blog, On Demand -- extrapolates to a future where old media metrics are obsolete with this media plan for a fictional brand, Swallow Throat Spray.

e4m Desk May 1, 2008 8:29 AM

Despite its phenomenal growth rate, despite the way it is changing media and, yes, despite the hype, YouTube has a couple of problems. So said Eric E. Schmidt, Chairman-CEO of Google, which owns the video website.

e4m Desk May 1, 2008 8:26 AM

Mobile Instant Messaging (MIM) is set to cannibalise SMS (texting) and eventually email from PC, a survey from TNS Technology has found. The TNS Global Telecoms Insight (GTI) study has found that once mobile users adopt MIM, it overtakes other messaging tools to become the primary non-voice method of interacting with potentially dramatic consequences for service and network providers’ revenue.

e4m Desk May 1, 2008 8:25 AM

Dr Vijay Mallya’s IPL team, Bangalore Royal Challengers, has been having mixed luck at the DLF IPL Tournament, but there is no dearth of support for Rahul Dravid and his boys, be it from the cheerleaders or media partners. Latest to extend support is Radio City.

exchange4media Mumbai Bureau May 1, 2008 8:23 AM

Kwality Walls and Oxigen Services have joined hands for a win-win innovative consumer programme. The marketing campaign is aimed at promoting Kwality Walls’ Cornetto Almond Praline-in-Love ice-cream as also the OxiCash mobile interface and is targeted at teenagers and youth.

e4m Desk May 1, 2008 8:18 AM

Position2 held its Search Marketing Roundtable at Bangalore, where the speakers discussed and shared key tips and techniques on Search Engine Optimisation, Pay Per Click Advertising (PPC) and Social Media Marketing (SMM). The session covered a gamut of issues on search engine marketing (SEM), including how to gain maximum from search marketing, misconceptions and myths of SEM and SMM, among others.

Tuhina Anand May 1, 2008 8:17 AM

India-born journalist, media entrepreneur and now Hollywood film producer, Bhuvan Lall, has been selected to the jury of the 32nd International Animated Film Festival of Annecy, France. Annecy has been showcasing the very best in animation for over 45 years. The event, scheduled from June 8-14, 2008, will pay tribute to Indian production with three programmes of short films and two features.

e4m Desk May 1, 2008 8:16 AM

Digital marketing agency Id8 Labs has beefed up its senior management with the appointment of Vivek Saurabh as CEO. Saurabh moves from GenPact, where he was heading its Centre of Excellence. The agency has also named Tanmay Mohanty as COO. Mohanty was earlier Head of Strategy and Business Development at Id8 Labs.

exchange4media Mumbai Bureau May 1, 2008 8:15 AM

Bhaskar Group is all set to launch its Hindi business daily with Yatish Rajawat, formerly of Businessworld, as Editor. Rajiv Jaitly, President, Ad Sales, Dainik Bhaskar, has confirmed that the Group is in the process of launching a Hindi business daily, but refused to divulge further details. According to industry sources, the paper would be launched soon with an initial print run of 2 lakh copies.

Rishi Vora May 1, 2008 8:14 AM