NEW YORK (AdAge.com) -- Nokia is looking to consolidate its global digital account, executives familiar with the matter said.
Netcore Solutions has announced the launch of MyToday Dailies, a free daily SMS update service on a variety of topics such as news, Sensex, cricket, etc. The service will carry text adverts at the end of these updates.
Web18 has launched Storeguru.com, an e-commerce site providing electronic retailing solutions. The company’s decision has come from factors such as drastic increase in shoppers, crowded parking spaces, long queues, and tedious bargaining, keeping pace with the growing customised needs of people and online shoppers.
Forging ahead in its mission to provide the latest to today’s digital natives, Cartoon Network has enhanced its website, www.cartoonnetworkindia.com, by making it more viewer-focused, interactive and immersive. The enhanced website includes features such as video-on-demand, user-generated content, blogs, and gaming functions.
Bose Corporation has unveiled two premium home theater systems in the V-Class, thus expanding its Lifestyle product line. The two products, V30 and V20, are priced at Rs 191,138 and Rs 129,263, respectively, and provide high-quality audio and video from almost all entertainment sources available in the market, including those with HDMI.
Bangalore-based GK Vale, a photo printing and photography equipment retailer, has appointed Percept Knorigin, the digital arm of Percept Holdings, as its online agency.
Next time you drive to a BPCL petrol pump, do look out for the huge TV screens displaying ads. The innovative outdoor display is a joint initiative of Bharat Petroleum Corp Ltd and Future Media. The first such TV screens have come up at the BPCL petrol pump at the Capital’s Defence Colony locality.
The Indore-headquartered Hindi daily, Naidunia, has drawn up an aggressive growth plan after the success of its pilot expansion plan that saw this 60-year old paper add new editions from five major commercial towns of Madhya Pradesh and Chhattisgarh.
Maruti Suzuki India Ltd has awarded the creative duties of its soon-to-be-launched Swift Sedan to Lowe Delhi. The size of the business is in the region of Rs 15-20 crore. Sources close to the development have confirmed the news. Lowe bagged the account in a multi-agency pitch that also involved O&M, Hakuhodo Percept and Capital Advertising.
ITC has forayed into the soaps segment with the launch of Fiama Skinsense Soft green soap in India. The company has appointed Law & Kenneth as the creative agency for the product for which the ad spends are estimated to be around Rs 20 crore. The campaign, for which Deepika Padukone has been signed on as brand ambassador, will be rolled out by the end of this week.