Carrefour, the world’s second largest retailer based out of France, is planning its Indian foray in 2009 from big cities like New Delhi, Mumbai, Bangalore and Chennai. While it will set up wholly owned wholesale cash-and-carry outlets in the suburbs of these cities, the company is talking with three potential partners for running retail stores on a franchise basis.
Jockey India is all set to launch its new communications campaign, ‘Easy Living’, to bridge the gap between its innerwear and outerwear products. The creative agency for the campaign is JWT.
Amar Chitra Katha (ACK) Media Pvt. Ltd, an entertainment and education company for young audiences, has acquired a controlling stake in children’s publications ‘Amar Chitra Katha’ and ‘Tinkle’ from India Book House (IBH). The start-up company will launch five offerings including ‘Amar Chitra Katha Illustrated Classics’, the ‘Tinkle’ family of magazines, the ACK online store, TinkleOnline.com and a set of proprietary characters.
Digital Signage Asia 2007, the first expo and convention for the digitalised media industry, kicked off in Mumbai on November 21, with eminent professionals from India and abroad sharing their views on the future of the medium.
Capital18 has picked up a stake in interactive marketing and technology services agency Webchutney. As is known, Capital18 is the venture capital and private equity arm of Network18, focused on making investments in media, entertainment and technology ventures.
Inhibited child-like exuberance had caught the fancy of Concept Advertising, as it conceptualised a new commercial for Domino’s new stuffed crunch pizza. Creative Directors Vandana Katoch and Shalini Singh have developed the TVC, which tries to elucidate the irresistible taste of the new pizza.
Firefly eVentures Ltd, the wholly owned Internet subsidiary of HT Media Ltd, has acquired social networking site Desimartini.com in an attempt to enter one of the fastest growing segments in the Indian Internet space.
The discounts might not have been as exorbitant as the previous years nor had the gifts been spectacular, but the white goods marketers achieved their sales targets and more during the Diwali season just gone by. exchange4media spoke to some major players in this sector like LG Electronics, Samsung, Philips, Videocon, Hyundai Electronics and Whirlpool, all of whom have reported hike in sales this year.
TME, the media independent from the Rediffusion DY&R group, has roped in Bhavna Jha as General Manager and Head for its Delhi office. Jha, who has nine years’ experience, moves in from Sony Ericsson, where she was responsible for media and PR. At TME, she would be reporting to President Anupriya Acharya.
The popular reality-competition show, ‘The Amazing Race Asia’, is debuting its second season on Thursday, November 22, on AXN. The new race will see teams cover over 50,000 km across four continents in just 24 days, compared to 36,000 km across two continents last season.
Andhra Jyothi will be launching a Telugu news channel in the first quarter of 2009. Amoda Publications Ltd, which publishes Andhra Jyothi, is also planning to foray into Mumbai and Delhi markets.
Yahoo! and Sony BMG Music Entertainment have announced the signed plans to extend their video-on-demand license. In addition to expanding the existing relationship into additional territories around the world, the new worldwide deal adds a broad array of additional Sony BMG music videos to the Yahoo! Music catalog.
Very often anti-piracy ads issue stern warnings against violating the laws and take the cause and effect plank. However, McCann Erickson, the global agency for Microsoft, has used humour to raise a serious issue like pirated software in their new TVC for Microsoft.