Pantaloon Retail (India) Ltd, the flagship brand of the Future Group, has appointed TBWA\India to handle the creative duties of their mall business pan-India. The win follows a multi-agency pitch. The account size is estimated at Rs 10-12 crore. Starcom Worldwide is the media agency.
Anisha Motwani, Director-Marketing, has put in her papers at General Motors India. Sources close to the development have confirmed the news. However, no details could be ascertained on where Motwani is headed. She will be with GM India till November 30, 2007. Motwani had joined General Motors in December 2005.
WPP Digital has announced its acquisition of 75 per cent stake in Quasar Media, a subsidiary of Smile Interactive Technology Group specialising in digital marketing and web solutions. Quasar will continue to be managed by its founding team, led by Harish Bahl and Manish Vij.
Cavinkare has awarded the creative duties of its brands Chik and Meera to Bates David Enterprise, Chennai, following a multi-agency pitch. According to informed sources the size of the account is Rs 15 crore. O&M, the existing agency on these two brands, would continue to handle the foods business which holds significant growth opportunity for Cavinkare.
Extending its confidence challenge strategy, Cadbury Bournvita has launched a new commercial titled ‘Bournvita Folk’. The TVC showcases an interesting ‘jugalbandi’ between talents from a metro and small town. O&M is the creative agency behind the TVC.
VF-Arvind Brands Pvt Ltd has appointed K K Pant as Managing Director. Pant, who is replacing Darshan Mehta who left the company in August this year, will take up his new assignment from November 21, 2007.
The two-day The Big Picture Conference 2007, which gets underway on November 22, has some big names to liven up the sessions. The Conference, organised by CII, will see the participation of the likes of Piyush Pandey of O&M, film director and producer Shekhar Kapur, and Ramesh Sippy, Director, RS Enterprise.
The Economist has appointed Suprio Guha Thakurta as Associate Publisher. Guha Thakurta joins from Lintas Personal, where he was President. At The Economist, Guha Thakurta would be responsible for implementing The Economist’s business strategy in India by growing both circulation and advertising sales.
Fever 104 FM has completed a year of operations and is celebrating the occasion in a grand way, by bringing music maestro A R Rahman and Sir Richard Branson to the Capital. While Rahman enthralled Delhiites for three hours on November 17, Branson came on horseback to ‘wed’ the radio venture from HT Music & Entertainment Company Ltd, a subsidiary of HT Media Ltd.
Bharti Airtel Ltd has renamed its broadband and telephone services business to Telemedia Services. This move is in line with Bharti Airtel’s growing focus on new media solutions and its foray into IPTV and DTH businesses.
An India-Pakistan cricket match always generates keen fervour and the current IOC Cup series is no different. The first set of ratings for the series have come in and there is good news for Neo Sports. Even though when compared to the ratings that DD has thrown, Neo Sports still has lower delivery, the gap between the two is lesser than what was seen in the India-Australia series in October 2007.
India Gaming Summit (IGS) 2007, to be held on November 28 this year, will provide a common platform for the Indian gaming industry to discuss the various developments and issues in this relatively new industry.
TNS, the global market insight and information group, has announced a strategic alliance with Intellidyn, a US database marketing and analytic services company. This alliance gives TNS a strong position in ‘customer intelligence’.
Pragya Channel, a venture of Pragya Vision Pvt. Ltd, will be launched on November 24. The channel has plans to focus on its unique content to gain foothold in the mushrooming satellite channel space.
Live India is banking on new talent and shows to get ahead in the TRP race. The channel has recently roped in more editorial talent, and has also launched some new shows on astrology, comedy and crime.
German cash-and-carry major Metro Group is planning to scale up its operations throughout the country in the next couple of months despite protests from political parties and trade groups.