Triton Communications Bangalore has bagged the business of the Golden Chariot Luxury Train following a multi-agency pitch. Triton would be handling both creative and media duties of this luxury train. According to industry sources, the account size is estimated well over Rs 15-20 crore.
The BharatMatrimony Group has appointed P Gopalakrishnan as Chief Marketing Officer.
Responds to Clients Like P&G That Want One-Stop Shopping for Multidiscipline Offerings
CBS, MTV Set Up Channels on Social Net -- and Keep All the Resulting Ad Revenue
Dentsu Media, which formally launched its two media brands – Media Palette and Media Cubic – in the summer of 2007, has picked up over Rs 100 crore of media business in the last four months. Dentsu’s Media Palette has been appointed the planning and buying AOR for major clients like Suzlon Energy and Indiabulls, which between them account for nearly Rs 40 crore in media spend. Meanwhile, Dentsu’s Media Cubic has been assigned the media buying and planning duties for SwissAir in Delhi.
Petroleum Conservation Reservation Association has appointed JWT to handle the creative duties for a special pan-India campaign on petroleum conservation following a multi-agency pitch. The estimated budget that has been allocated by the Ministry of Petroleum and Natural Gas to PCRA to carry out this campaign is Rs 40 crore.
Four Indian agencies have been awarded at this year’s London International Awards (LIA). O&M has bagged two Golds and two Silvers, McCann Erickson has one Gold and a Silver, Leo Burnett has two Silvers, while JWT has bagged a Silver.
This Children’s Day, kids channels have lined up a slew of programming as a special treat, with back-to-back animated films.
UTV Software Communications Ltd has appointed T N Prabhu as Chief Operating Officer for United New Media Ventures Ltd, the Group’s venture into digital media. Prabhu would be reporting to Ronnie Screwvala, Founder & Chairman, UTV Group.
Microsoft has emerged as the ‘Best Company to Work for in India’ in the Business Today-Mercer Study 2007, followed by MindTree Consulting and Johnson & Johnson in the second and third ranks, respectively.
With the Government finally having announced the entry of 3G services in India, Indian telecom marketers are all set to embrace mobile TV as a medium to deliver news and entertainment to customers on the move. The market looks promising for telecom operators, especially CDMA operators like Reliance Communications and Tata Teleservices.
The winners of AdFest this year are all set to shine at the first ever Intercontinental Advertising Cup awards ceremony on November 24 in Valencia, with one-third of The Cup nominations going to the Asia Pacific region.
Search RePlay has emerged as a popular innovative solution to drive greater ROI for advertiser spends. Online travel booking portal Makemytrip.com utilised Search RePlay over a month and saw its conversion percentage rise six times over a standard display advertising campaign.
Dentsu Marcom Ahmedabad has been assigned the creative and media duties of Gujarat-based sanitaryware brand Cera. The size of the business is in the region of Rs 6-7 crore.
Mobile media and technology company CellSerf has partnered with Candid Marketing to develop the mobile advertising market and business in India.
Dabur India Ltd has entered the Rs 1,000-crore burgeoning hard surface cleaner market with the introduction of ‘Dazzl’. The Rs-2234 crore Indian consumer goods major has also appointed popular Tamil actress Khusbu as brand ambassador for this new range of hard surface cleaners.
Yahoo! has announced its association with mobile service operators Bharat Sanchar Nigam Ltd (BSNL), BPL Mobile and Maxis Aircel to provide Yahoo! oneSearch on mobile devices in India. The announcement was made at the Mobile Asia Congress being held in Macau, China.
Pharma Direction, the specialist pharma practice of RK Swamy BBDO, has won two awards at The Rx Club Show. The Show is a New York-based international show that honours creativity in the field of healthcare advertising.
The India Today Group will be launching Mail Today in Delhi on November 16, 2007. The compact daily is a collaboration of the Group with Associated Newspapers (ANL), the publishers of Daily Mail.
Sieger Solutions Ltd has roped in Amit Kochchar as Marketing Head. A fully owned subsidiary of Deccan Chronicle Holdings, Sieger Solutions was launched to take care of marketing, sales and 360-degree activities for the Group.