Inox’s Saurabh Varma to join Reliance Entertainment as CMO
Saurabh Varma, Vice President-Programming and Film Distribution, Inox Leisure Ltd, has put in his papers.
Date-wise News
R Suresh of TNS steps down as MD
R Suresh, Managing Director, TNS India, has decided to step down after being with the company for almost two decades.
International: Digital Will Continue to Reshape Media Agencies
Starcom MediaVest CEO: 'Commit to Change'
Saatchi & Saatchi bags Rs 15-cr creative duties of Alkem Laboratories’ 2 brands
Following a multi-agency pitch, Saatchi & Saatchi has bagged the creative duties of Alkem Laboratories’ two newly launched brands -- Majesta and Jeevanprash. The account is estimated around Rs12-15 crore.
Law & Kenneth begins work on ITC’s Fiama Di Wills account
ITC has begun massive marketing of its first products in the bath segment, with its shampoo Fiama Di Wills. Law & Kenneth is the creative agency on this business, with industry sources pegging the business size at Rs 15 crore.
Asia Brand Congress 2007: Of great ideas and borrowed realities
Simultaneous sessions on creativity, branding and marketing enlivened the post-lunch programme at Asia Brand Congress 2007. The sessions saw some of the best-known names in the media, advertising and marketing fraternities airing their views on various topics that even ignited some minor fireworks.
Prasoon Joshi, Vijay Mallya, Rajdeep Sardesai bag top honours at Asia Brand Congress 2007
At the Asia Brand Congress 2007 awards, Prasoon Joshi, Executive Chairman and Regional Creative Director-South and South-East Asia, McCann Erickson, was named Creative Professional of the Year. B Muthumaran, Managing Director, Tata Steel, bagged the award for CEO of the Year.
Palm, Airtel, Microsoft join hands to launch first Windows Mobile Treo Smartphone in India
Palm, a company specialising in mobile computing, has entered the Indian market with the launch of Palm Treo 750 smartphone in India. Priced at Rs 26,990, the Palm Treo 750 is the first Treo smartphone to be introduced on the Airtel network, besides being the first Windows mobile-based Treo smartphone to be launched in India.
HP India bets big on digital printing and outdoor advertising in India
With digital printing gaining ground in the outdoor advertising space, HP India is upbeat about the medium. HP’s Scitex and Designjet range of printers, which are capable of printing on any surface, give the company an edge over others. HP India Sales Pvt. Ltd’s Puneet Chadha shares his views on the future of digital printing in India.
Coca-Cola India celebrates India@60 with special edition of Limca Book of Records
Commemorating 60 years of India’s Independence, Coca-Cola India has launched ‘India Extraordinaire, 60 Years, 60 Luminaries’, a special edition of the Limca Book of Records. The first-of-its-kind book catalogues the contribution of 60 Indians who have made a significant contribution to the country.
Pradeep Guha re-elected President of IAA – India Chapter
The India Chapter of the International Advertising Association (IAA) has re-elected Pradeep Guha, CEO, Zee Entertainment Enterprises Ltd., as its President for 2007-08. The new Managing Committee includes Raj Nayak as Vice-President, M. G. Parameswaran as Hon. Secretary, and Jaideep Gandhi as Hon. Treasurer.
Oneindia launches WAP version of its Indian language portals
Oneindia, a leading online network of Indian language portals, has launched WAP version of its English, Tamil, Telugu, Kannada and Malayalam portals, which will enable viewers to get ‘information on the move’.
Kalaignar TV to launch music channel within 45 days; news channel planned by Jan 2008
Barely 12 days after its launch, DMK-backed Tamil GEC Kalaignar TV has announced its plans to launch a music channel in the ‘next 35 to 45 days’. That’s not all, the group is also gearing up to launch a news channel, which is expected to hit the airwaves by January 2008.
P9 Integrated launches ‘P9 Searchlight’ to market concept cinema
P9 Integrated, the film marketing division from Percept Holdings, has announced the launch of 'P9 Searchlight', a dedicated vertical that will provide tailor-made marketing solutions to the increasing breed of concept cinema and budget films.
Industry Speak: What is the Return on Investments from contests on radio stations?
Contests on radio have become a common thing on private FM channels these days. exchange4media spoke to some of the players to get a perspective on the rationale behind organising these contests. Are they looking for revenue generation or increasing listenership?
Asia Brand Congress 2007: Of finding the ‘Blue Ocean’ in any business
Asia Brand Congress 2007 had the best of brand managers in the world converging under the same roof for the two-day event. The morning session on the first day had Prof. Renee Mauborgne sharing her thoughts on finding a ‘Blue Ocean’ for the brand, which was followed by a session on the importance of consistent branding.