Sri Adhikari Brothers’ Broadcast Initiatives Ltd has signed Bhojpuri actor Ravi Kishan as brand ambassador for its forthcoming Bhojpuri channel
Computer Titan Splits Its Ad Business Into Three Groups After Acquisition
Hamdard (Wakf) Laboratories has roped in Arshad Siddiqui as Head-Marketing and Sales. Siddiqui comes on board from August 16. Meanwhile, the company has shortlisted 4-5 creative agencies for its Rs 20 crore business.
Following its campaign ‘India Poised’ that was launched in January 2007, The Times Group has now taken a second leap with the ‘Lead India’ campaign, which will break on the eve of I-Day. The nationwide campaign revolves around a talent hunt for a young and dynamic politician, and will feature Shah Rukh Khan with other personalities communicating the message in six different films.
Fortune Communications has bagged the creative duties of Emami Ayurvedic Products and K Lounge. The account size of Emami Ayurvedic Products is estimated to be Rs 3-4 crore, while that of K Lounge is estimated to be Rs 2-3 crore.
Following the success of ‘High School Musical’ and providing content that connects with children and families, Disney Channel has localised the sequel of ‘High School Musical 2’ and its soundtrack. The soundtrack will be releases across the Asia Pacific region on August 14.
Reliance ADAG has confirmed the appointment of Filmy’s Business Head, Ashutosh, as Business Head for Reliance Entertainment. Sources close to the development informed that in his new role, Ashutosh would look after the business of the company’s forthcoming movie channel.
In keeping with the spirit of I-Day celebrations, Nokia has announced the launch of its second vernacular news portal in association with the Bhaskar Group.
In this editorial, Kalyan Kar raises issues about the state of democracy in India in its 60th year of Independence, and questions the media hoopla surrounding this milestone. Slogans do not make a democracy a good one, and the reality should not be brushed under the carpet. There are ugly warts all around.
Darshan M, Director-Sales and Marketing, Crossover Sports Pvt. Ltd, will be joining GroupM to head its sports marketing business. He is replacing Sandeep Goel who had quit GroupM recently to join Zee Sports as Vice President for its sponsorship business.
Zapak.com has been utilising the OOH advertising medium quite regularly for its promotional activities, and has been quite successful in its efforts.
Web18, the online division of the TV18 Group, has announced the appointment of Neeraj Sanan as Marketing Head. He will be reporting to Surya Mantha, CEO, Web18.
Laqshya Media’s UAE subsidiary Right Angle Media has obtained an equity participation of over Rs 152 crore from Amwal Al Khaleej. This funding will reportedly help the company expand its operations in the Gulf.
BigAdda.com, the social networking site from Reliance ADAG, has plans to venture into the wireless networking space. The networking portal claims to offer all the services of various social networking sites available right now, in a single platform.
North, South and West, so can East be far behind? While on August 13, exchange4media took at a look at what the media in North, South and West have to offer to commemorate India’s 60th I-Day, today we take a look at how the media in Kolkata is going to celebrate the occasion.
One of India’s most respected political commentators, veteran journalist Inder Malhotra takes stock of a nation that has prospered economically and survived as a great democracy. But he argues that there is a disconcerting darker side to all this.
As the entire nation gears up to celebrate 60 years of Independence, exchange4media asked some top industry honchos to share what this landmark event means to them and received some very interesting and thought-provoking views.