Yahoo! has announced its plans to acquire Right Media Exchange for $680 million as part of its efforts to change the way online advertisers connect to and engage with their customers.
For a new generation of readers, Mid Day’s Urdu daily Inquilab is out with a supplement, which will be distributed together. Qaum has been launched for that younger section of the Muslim community in Mumbai, which may not be fluent with the Urdu language, but interested in reading about the community-specific news that the daily has been providing.
Television Eighteen has released its quarter results for 2006-07. While TV18 posts robust growth in business news, its revenues have increased by 48 per cent, profits have surged by 32 per cent, and pre-tax earnings in business news have jumped by 26 per cent.
BIG 92.7 FM has announced the launch of its station in Jalandhar. The launch of BIG 92.7 FM in the city marks the launch of the 17th station of Adlabs Films Ltd.
The Haryana government has terminated its PR contract with Concept PR on the grounds of non-performance. The one-year contract has been scrapped two months prior to its expiry in June this year. The termination of the contract also coincides with the exit of Concept PR President Sanjey Roy.
Zee TV has announced an alliance with BIG 92.7 FM and Rediff.com for the second season of Hero Honda Sa Re Ga Ma Pa Challenge 2007. The alliance will mean that Zee can take the show to the 54-station-strong network that BIG FM will roll out in the next few months, while Rediff.com will allow young listeners to access trivia and updates of the competition.
Dermi Cool Pricky Heat Powder’s new TVC, made by Mudra Ahmedabad, has tried to break the positioning that it is a powder to overcome suffering in summer. To appeal to a young crowd, the campaign contains fantasy imagery to make it aspirational.
SAB has launched two new shows in line with its latest proposition of bringing New Age programming. The shows ‘Lovestory’ and ‘4’ will be backed with new episodes of ‘Left Right Left’, ‘Mohalla Mohabbat Wala’, ‘Yes Boss’ and ‘FIR’.
Ashish Kaul, Senior VP-Corporate Brand Development, Essel Group and Zee Telefilms, was among those honoured by Gulab Nabi Azad, Chief Minister of Jammu & Kashmir, for outstanding contribution to society at a ceremony held in Jammu on April 28, 2007
Kantain Food and Hospitality India (Pvt.) Ltd has recently rolled out a chain of restaurants and fast food outlets under the brand name of ‘Nola’ in Kolkata. RK Swamy BBDO Kolkata is handling the advertising communication for this venture.
Mandeep Singh, Vice-president, Next Gen Publishing, has put in his papers. He is headed towards Omnicom Group and is expected a head a group company there. He refused to divulge further details.
The summer not only brings in new programming initiatives from The Walt Disney Company, but also quite a few on-ground audience connect events like International Volunteers Day, Make-A-Wish and Hungama TV’s 2007 Captains attending the Second Board of Kid Directors meeting.
Global Broadcast News (GBN), which broadcasts English language news channel CNN-IBN, has announced a maiden profit after tax of Rs 2.78 crore for the quarter ended March 31, 2007. Significantly, GBN has turned in profit within fifteen months of the launch of CNN-IBN.
Prachar Advertising has bagged the media duties of Portico Furnishings. The development was not preceded by a pitch. The business is pegged in the region of Rs 5 crore. For the record, Portico handles its creative duties in-house at present.
Madison Media has been honoured for its work on Cadbury, at the recently concluded Venice Festival of Media, which was organised by Publishers of Media and Marketing, Europe, and Cream Magazine.