An international films festival for documentary, short and animation films opened in Panaji on April 28. The five-day film festival is showcasing 75 films from 26 countries, including 28 award-winning films.
In order to consolidate and reinforce its position as the No.1 property site in the country, MagicBricks.com has launched its TVC recently, which mirrors the sweeping change that the Internet has brought about in the realty space. A young man’s search for his perfect home is made extremely simple by logging onto MagicBricks.com.
Fiat’s new Palio Stile has launched a new campaign that revisits the old days when Fiat used to be a popular car, thus building on the nostalgia factor. Thomas Xavier, NCD, Orchard Advertising, has created the campaign with Art Director Sagar Prajapati.
Goodyear India’s new marketing campaign, ‘Take the winning turn’, is aimed at strengthening its position in the consumer’s mind. It is an integrated marketing campaign with prominent in-film placement in Yash Raj’s new starrer ‘Ta Ra Rum Pum’, TVC, on-ground activities and contests.
Radio Mirchi 98.3 FM, as part of its anniversary celebrations, went live from a unique studio that was built in the air, on April 28. The studio was built at a height of about 29 feet at Ansal Plaza and was a first-of-its-kind, while the RJS were seen live in action.
Yahoo! has been trying to leverage its position in India with many online and offline initiatives. In this conversation, honchos from Yahoo! share their views on the Indian online market and their mobile web advertising plans.
Alternate entertainment is definitely coming of age. And at Discovery Channel there is reason for cheer on the ratings front. According to TAM all-India viewership data for the first quarter of 2007, the channel has beaten all English language channels across movie, news, entertainment and music genres.
After its IMCL initiative, the Bhaskar Group launched multimedia services. Through a database of people, the group will have direct marketing exercises on the Internet and other media.
HT Media Ltd has unveiled the all-new hindustantimes.com. The new website will provide 24x7 breaking news updates in an extremely user-friendly style, with the latest interactive and personalised features.
Fortune Communications has won the Alcon Victor Group business and will handle all its advertising, activation and merchandizing activities. The size of the business is Rs 2 crore. There was no creative agency on board for a few months. Before that Ambience Publicis was handling the account.
The first season of KBC-SRK has culminated, and the average rating that the show has given STAR India and the advertisers on the show is 6.8. In the new TAM panel, this number is on the better side of performance. However, KBC-SRK has seen a plunging pattern, wherein the last three weeks have seen episodes rating as low as 3 plus.
Thirasak Tanapatanakul asserts that he is a great fan of Indian advertising and some of the creative works from here is fantastic. In a chat with exchange4media.com, Tanapatanakul shares his views on this market.
I believe that the age of the niche has arrived in India. The business model is very different from that of the mass circulation paper, so I would like to differentiate between mass paper and class paper. I regard The Pioneer, Asian Age, and Indian Express as class papers. They have a committed readership, our readers know exactly what these papers stand for and what they get out of it, so they don’t mind paying more.