UTV and Malaysia-based media company Astro Measat’s youth channel Bindass has appointed Grey Worldwide as its advertising agency. The other agencies in the pitch were O&M, McCann Erickson and VGC.
Acer India has decided to awards its creative duties to Dentsu Communications, Bangalore. The reported account size of the business is Rs 20 crore.
Pantaloons Femina Miss India 2007 will be showcased on Zoom through a seven-part reality series this year, which will unfold the behind-the-scenes drama behind the beauty pageant.
Time Inc. consistently makes impressive double-digit profit margins and is considered by many a good media business, a still-growing company with as-yet-unlocked potential synergy with the rest of the Time Warner operation. Yet everyone from the Time & Life Building to Wall Street and Nebraska keeps on wondering when the property is going to be dealt.
It is a lock, stock and barrel movement of the Parryware brand, part of the $1.6-billion-plus Murugappa group, to ad agency Ogilvy and Mather. This means the 40-year-old association with brand-builder JWT has come a full circle.
Kolkata-based innerwear company Amul has introduced a provocative new TVC for its premium men’s innerwear line Amul Macho, with the tagline ‘Crafted for fantasies’.
As part of the company’s growth vision, Span Communications plans to maintain its growth rate through expansion and innovation. The agency has established an enviable track record in the tourism sector.
It’s relaunch time again for SAB. This time, SET intends to take advantage of the eyeballs that the channel has attracted with the ICC World Cup programming.
Red Tape has announced Kangana Ranaut as its latest brand ambassador. The actress has been signed in to endorse the new range of footwear that the brand has just launched.
After successfully launching its first radio station in Hisar, Radio Mantra, the FM venture of the Jagran Group, is now ready to foray into other cities. The Karnal and Bareilly. stations are already on air as part of test runs.
Zee Entertainment Enterprises has extended the time for the implementation of the scheme of arrangement for the de-merger of its direct consumer services business undertaking in favour of Dish TV India Ltd by a period of two months, i.e., up to May 31.
Event management and below-the-line marketing company Jagran Solutions has a new interactive technology called ‘Ubiq’, which lays stress on experiential marketing wherein a consumer can interact with a product onscreen with hand movements in thin air and through touchless interaction.
Delhi-based Oxygen Communications has just completed five years of its operations. The agency has recently won the accounts of Hanung Toys and the real estate group Era.
Radio Mirchi Bangalore has recently repositioned itself as an FM station playing Kannada music predominantly. The channel would play 80 per cent Kannada music and the rest 20 per cent would comprise Hindi and English music.
The second week’s numbers for the ICC World Cup are out and as was seen last week, the India matches scored far higher than any other match. The other countries that seem to generate numbers are Australia, Sri Lanka, England, New Zealand and South Africa.
The judging processes at award functions have been under the scanner many times, over the years. Here, exchange4media takes a look at the judging process in place for the upcoming GoaFest 2007.
With GoaFest 2007 only a couple of weeks away, the excitement has already begun for India’s only advertising festival. The organisers have promised two days filled with a lot of interactive panel discussions and recognition of talents, mixed with loads of fun on the beaches of Goa.