Date-wise News

Google said it has begun a test of a new ad pricing structure that allows marketers to pay only when customers perform specific actions.

e4m Desk Mar 22, 2007 10:07 AM

The Visa commercial will see 1983 World Cup heroes teaming up with the musical trio of Shankar, Ehsaan and Loy to communicate Visa’s message of inspiration, encouragement and leadership. RK Swamy BBDO is the creative agency.

exchange4media Mumbai Bureau Mar 22, 2007 10:05 AM

Global Adjustments, one of the pioneers in cross-cultural education, has launched an educational portal www.globalindian.com. Designed for professionals seeking to function effectively in a global environment, the portal targets Indians going abroad for work.

exchange4media Chennai Bureau Mar 22, 2007 10:04 AM

ESPN STAR Sports has announced specialised value packs for mobile users with its feature service ‘Mobile ESPN’. It will provide customised packages for regular updates on cricket, international soccer, English Premier League and sports news in voice and SMS formats.

e4m Desk Mar 22, 2007 10:03 AM

Bob Scarpelli, Chairman and Chief Creative Officer, DDB Worldwide, will chair both juries. From India, Ravi Deshpande, Chief Creative Officer of Contract, is among the jury in the Film Lions category.

e4m Desk Mar 22, 2007 10:03 AM

The Ruias of Essar Group have roped in Mahendra Swarup as Advisor for their media business. The speculation is that the company has plans to enter the media business in a big way. Currently the group publishes the Time Out Mumbai magazine.

e4m Desk Mar 22, 2007 10:02 AM

Oxygen Communications, Delhi, has bagged the creative duties for the soft toy giant, Hanung Toys & Textiles Ltd, who are also into home furnishings. market. The account is worth Rs 8 crore in the first year.

e4m Desk Mar 22, 2007 10:01 AM

Solutions Integrated Marketing Services has launched ‘The ROCK Centre’, an ambitious and innovative centre of excellence. It will allow Solutions to develop consumer, trade and shopper insights using data modelling techniques and research.

e4m Desk Mar 22, 2007 10:00 AM

Josy Paul has been appointed National Creative Director of JWT India. He assumes the new role on April 16, 2007. The development comes along with the announcement of Agnello Dias being promoted as National Creative Director.

Tasneem Limbdiwala Mar 22, 2007 10:00 AM

Reliance Life Insurance is working on various ways to make a place for itself in the heavily cluttered insurance sector. With a 360-degree approach to occupy consumer mindshare, Reliance’s latest campaign, ‘Always up, never down’ ,was executed across ATL and BTL mediums.

Tasneem Limbdiwala Mar 22, 2007 9:59 AM

The campaign for Kerala Tourism narrates real-life transformational experiences that travellers underwent during their holiday in ‘God’s own country’ — an approach hitherto not resorted to by any destination in the world.

e4m Desk Mar 22, 2007 9:58 AM

It’s not easy to be a player in the magazine genre in India. The latest IRS results take magazine readership a notch lower again, with most players seeing a drop.

Noor Fathima Warsia Mar 22, 2007 9:57 AM

IRS 2007 in its first round has released the readership figures of leading business publications in India. Business publications in general have seen a dip in readership. While The Economic Times and Business Today lead in their genres, Business Standard was not been taken into consideration.

e4m Desk Mar 22, 2007 9:56 AM

The latest IRS results have given publications some more reasons to worry about: except a few exceptions, all dailies have seen a decline. At an overall level, Rajasthan Patrika has bucked the trend. In Delhi, The Times of India has beaten Hindustan Times handsomely, while in Mumbai, DNA has surged past Mid Day.

Noor Fathima Warsia Mar 22, 2007 9:55 AM