STAR India has announced Vijay Singh as its President, Strategy & Corporate Development. Singh will report to Paul Aiello, acting CEO, STAR India.
The forthcoming product from UTV-Astro JV that will focus on the youth TG has been named ‘Bindass’. The company implemented three in-depth studies for a closer look at this TG.
Brace yourselves, ad agency folks. Despite the love and pride you feel for your slick 30-second spots, your flashy rich media banners, your brilliant media placement strategies—there are people out there that don’t like your work all that much, and they’ll do whatever they can to avoid it.
LG Electronics, the official global partner of the ICC Cricket World Cup, will be launching a limited edition of official 29 inch colour televisions in India.
Having demonstrated its insatiable appetite for global acquisition, India Inc is now flexing its brand muscle. In a bid to display huge intangible value hidden within their folds, scores of companies are putting value to their brands.
CRY has recently launched a participatory global online campaign, ‘Race for CRY’, in the form of an online marathon, which is aimed at spreading the message of child rights and championing for the cause.
India TV that has been in existence for two years now is gearing up to launch its website indiatvnews.com very soon. Till now the beta version of the site was available. The final version of the site will be up and running by the first week of March.
One of the most successful reality components on Amrita TV, ‘Super Star Junior’, will be reaching the climax phase this week. The grand finale would be shown live on Sunday, February 25 as three young finalists battle it out for the coveted prize.
Britannia Tiger Hungamathon ‘06-07 – the mini marathon organised by Hungama TV is racing ahead. With the event completing three cities, the event has already seen over 90,000 registrations.
BBC’s attempt at connecting better with its Hindi listeners has the leading world channel running a six-week campaign in the North, and with tremendous response.
Radio Mirchi has taken forward its association with the movie ‘Honeymoon Travels Pvt Ltd’ and ran a contest revolving around honeymoons. The winning eight couples got the opportunity to travel with the stars of the movie.
The 52nd Fair One Filmfare Awards, presented for excellence in Hindi cinema, have announced the nominees for 2006. The awards have donned a new avatar this year.
Further to media planners’ want for differentiated radio content, exchange4media asked the radio stations to share their views on the issue. While almost every station asserted that they are playing the content, the listener wants, the stations are also attempting to create unique content for differentiation.
Top brands are gearing up for the ICC World Cup that will take place in the Caribbean Islands this March. While Hutch, LG, Nike, etc., are already geared up as sponsors of the World Cup, PepsiCo India is entering into cross-promotional alliances with Microsoft and Adidas.
With action unfolding on UTV’s forthcoming youth broadcast venture, ‘Bindass’, the production house has announced a creative pitch, inviting agencies to help UTV design a logo and advertising of ‘Bindass’.
Grey Worldwide India has announced the appointment of Jishnu Sen as Mumbai Branch Head. He will assume responsibilities for Grey Worldwide immediately and will report to Nirvik Singh Chairman and President Grey Global Group South and South East Asia.
GoaFest, the annual advertising festival organised by the Advertising Agencies Association of India (AAAI), has taken the multimedia route for its promotion this year. The association has already created TVCs and spreading it through viral campaigns along with print and Internet campaigns.