Times OOH has managed to grab a prime slot in the Mumbai Airport. The OOH division of the Times Group has set up two 440 sq ft LED video matrix at the Mumbai Airport, which have created quite a buzz.
The wireless segment added 6.48 million subscribers during December 2006 as compared to 6.80 million the month before, taking the number of total wireless (GSM, CDMA and WLL-F) subscribers to 149.50 million by the end of 2006, a TRAI report has stated.
Starcom is witnessing an upheaval in its top management. After Starcom Managing Director, Anita Nayar’s, exit from the agency, two more senior people have quit. These include Ravi Negi and Arun Kumar Soni. Meanwhile, more people are likely to quit from the creative department.
British Airways did a Salaam Namaste some time back and now BBC World is all geared to connect with the Indian audience. For the first time BBC World has launched an India centric marketing exercise campaign from January 16. The campaign, called ‘What Affects the World, Affects You?’, has been created by Vyas Genetti Creative.
After NDTV, it’s the turn for yet another channel to air itself live from the stock exchange. The Television Eighteen Group (TV18) and National Stock Exchange (NSE) have partnered to provide live coverage at the NSE in Mumbai, from where CNBC Awaaz will be aired.
Actress Ayesha Takia has been roped in as the brand ambassador for Marico Ltd’s Hair & Care brand. Sameer Sathpathy, Category Head, Marico Ltd, said, “For today’s youth style is of paramount importance, however, nourishment cannot be ignored. Hence, Hair & Care is a great fit. Ayesha is a true representation of the brand’s values.”
Neo Sports has announced Perfetti Van Melle as the first Anchor Broadcast sponsor for the BCCI cricket that is being played in India till 2010. Neo Sports will be telecasting all the series live and exclusive on their channel.
Walt Disney Internet Group and Hutch have announced a tie-up under which Hutch customers will get a wide range of Disney content on their Hutch phones. This is the second such tie-up for Disney after the pact with Airtel.
The marketer with the biggest ad budget in the world has been turning quietly to a small Cincinnati direct-response TV shop to make general-market TV ads. And in doing so, Procter & Gamble Co is signaling a growing willingness to put more creative work up for grabs outside its roster of conventional ad agencies.
In its annual feature, exchange4media’s editorial team and guest writers Lynn de Souza, Josy Paul, Harish Bijoor, Indrajit Sen and Neeraj Roy take stock of the year gone by in REWIND 2006 and recapture some of the major events and milestones of the year. There are always lessons to be learnt from the past as we plan for the future.
2006 saw a 3 per cent rise in Food & Beverages ad volumes in print over the previous year, with tea contributing the highest 17 per cent share. Publications from the North and West zone garnered a large chunk of the F&B advertising. GCMMF topped among F&B advertisers, followed by Parle Products and Coca-Cola.
Tata Indicom has launched its online retail store – ichoose – to help users buy their mobile connections online. Users can log on to this site and choose the Tata Indicom mobile phone and tariff they prefer and also have it delivered at their doorsteps for free.
Roamware and Hungama Mobile in association with the GSM Association (GSMA) have announced the launch of ‘Mobile Bollywood’ initiative. With this, short movies and songs can be made available for download along with the already available features like wallpapers and screen savers.
JhumJhum Shirali has recently joined Vaishnavi Corporate Communications Pvt Ltd as Executive Director. She will be based in Delhi and will be part of the senior management team at Vaishnavi.
In a bid to provide entertainment and some pleasant reprieve to housewives, Big 92.7 FM Kolkata has recently launched a game show specifically targeting them. The weekly show gives home makers a chance to win prizes worth Rs 18,000.
It is the interaction of RJs with their listeners that make FM channels popular. An RJ has to create a rapport with his/her listeners and make them feel that he/she is one of them. He has to make the caller feel at ease. Every FM channel has its devoted band of listeners/followers and it is the RJ’s job to make those people feel that we are all part of the same family and ensure that they remain with the station.