Bridal Asia has entered into a marketing tie-up with Creatigies Communications for the three-day Bridal Asia 2007 starting from January 13 next year. It will be a platform for brands and designers to showcase products for the coming wedding season.
Real estate portal 99 acres.com has recently introduced a new section on property called Property News. Besides covering news on property development and finance, the section also carried hot market trends.
While many consumers are doing all they can to avoid advertisers, others are making them pay. Flinty consumers can soon watch ads to extract everything from cell phone minutes to digital music. The latest lure: airline frequent flier miles.
Reliance Industries (RIL) kicked off its ambitious Rs 25,000-crore retail venture - Reliance Fresh - with the launching of the first set of 11 pilot stores in Hyderabad on Friday. "Our plan is to open more stores across different geographies, and eventually have a pan-India footprint by 2010-11, said Raghu Pillai, President and CEO (operations & strategy) Reliance Retail.
Strategic Publicity & Advertising Company, an Indian-owned, Bahrain-based company is venturing into the FM radio space in Bahrain from November 4. Christened Voice FM 104.2, the FM station has the tagline ‘Positive voice’. It would commence operations with a two-hour show at launch and become a 24-hour station by November 15.
Contests2win.com has launched a bidding website, www.k3b.in. K3B or ‘Kam Se Kam Se Kam Bid’ is touted as the world’s first free online reverse auction property.
IPAN will be handling the PR duties for the 11th Wharton India Economic Forum 2006, a student-run business forum focusing on India. The Forum would be held on November 11 at Philadelphia, USA.
The four Southern states of Tamil Nadu, Andhra Pradesh, Karnataka and Kerala are celebrating their Golden Jubilees. To mark the occasion, CNN-IBN has launched a month long series, ‘Golden South’, from October 30. The series will showcase the formation of the four states, their cultural diversities, food habits, entertainment, and religion, among others.
Following the success of its South-only and Kolkata-only shows, NDTV is now introducing a Delhi-only show called ‘Fight for Delhi’ using its Opt-Out technology. ‘Fight for Delhi’ airs weeknights at 7.30 pm starting November 6. So, while the capital watches this show, the rest of the country will watch NDTV 24X7’s national beam.
Music talent hunt ‘Fame Gurukul’s’ second season is debuting on SAB as ‘Fame-X’. The programme would be SAB’s first reality show, and would go on air from November 24. The first season of ‘Fame Gurukul’ was aired on Sony Entertainment Television.
Reliance Gaming has appointed Quasar Media to handle both creative and media duties for the online promotions of its recently launched gaming portal Zapak.com. Industry sources pegged the account size at Rs 15-20 crore.
Nielsen Media Research and NetRatings have announced the launch of their national TV / Internet fusion database. This product merges information from television and Internet panels into a single dataset and allows TV programmers and advertisers to study and capitalise on the relationship between television and Internet use.
Clea PR has bagged the account of film production/distribution company K Sera Sera. The production house has been associated with films like ‘Sarkar’, ‘Ab Tak Chappan’, ‘Vaastu Shastra’, ‘My Wife’s Murder’ and ‘Darna Mana Hai’.
Vishal Chinchankar, Business Director with MindShare Interaction, is moving to MindShare Interaction Singapore, where he will be looking after digital business for the agency’s Singapore office. He moves to his new role in early November.
The ‘Sa Re Ga Ma Pa L’il Champs’ finale, aired on October 28, 2006, fetched Zee TV a TVR of 11.1, making the show the highest rated programme in the entire GEC segment.
Madison Media has undertaken some restructuring with the objectives of providing focused attention to large businesses and rewarding the senior level talent pool of Madison Media by giving them more authority and responsibility.