JWT’s Slim campaign for Levi’s is proving to be a big draw at award fests. Five of the 10 finalist nominations from India at Clio 2006 are for this campaign, and the other Indian finalist entries are from Saatchi & Saatchi (2), JWT (Chennai), Brand David, and O&M.
According to sources, former MD of Whirlpool (India) Raj Jain has been offered the position of president, Wal-Mart Asia, though, nothing is official yet.
Big stars are invading your mobile screen. As a plethora of celebrity-led games is launched in the Rs 70-crore Indian mobile gaming business, character licensing is the new buzzword in the industry.
MSN India is focussing on blending technology and cinema to give a whole new definition of entertainment and value to users. It has announced exclusive online voting on its portal for the 6th IIFA Awards to be held in Dubai on June 16.
TRAI has released a consultation paper on ‘Issues Relating to Regulation of Interconnection for Broadcasting and Cable Television Services.’ The paper draws upon inputs received from stakeholders in response to the Consultation Note of June 21, 2006.
One year after completing a deal for the transfer of the SAB TV brand to SET, the Adhikari brothers are doing what they have always been good at -- creating quality content for Indian television.
Preeti Vyas Giannetti, Chairperson of Vyas Giannetti Creative, has been invited to be a jury member for the Sri Lanka Advertising Awards – The Chillies 2006 -- to be held on May 20, 2006. Giannetti would chair the jury for Print (Single and Campaign), and be on the jury for Campaign of the Year.
While 2006 for UTV started with ‘Shanno Ki Shaadi’ on Star Plus, there are three other new shows set to hit the small screen in the next couple of months: ‘Chamatkar’ – a science quiz show; a reality show ‘John Aur Kaun’; and a comedy ‘Soni Mahival’.
Satellite radio provider WorldSpace has seen a 50 per cent growth in subscribers in India, up 50 per cent from 74,574 to 111,723 on March 31, 2006, and a five-fold increase from 21,730 compared to the end of the first quarter of 2005.
Sanjay Raina, GM-Marketing, Times Now, has put in his papers. He is headed for Astro Network as the Business Head for Astro Ceria, the kids’ channels to be launched in the Malaysian and Indonesian markets.
Pieter C. van den Busken, Advisory Chairman of InterDirect Central (DIREM), explains why direct marketing is an essential tool in retaining customer loyalty.
The creative duties of ABP Bengali magazines have shifted to Response Kolkata, with effect from this month. This has been a long-standing Bates account, dating back to the Clarion days.
A total of 65 foreign channels have formally applied to the government under the new Downlinking Policy, for permission to operate within India. The deadline for the same ended on May 10, 2006. This list includes six news and current affairs channels, five sports channels, and 54 entertainment channels.
Despite an exodus of senior editorial hands from Aaj Tak, the channel has notched up impressive ratings in the news genre. Aaj Tak honchos are now looking forward to the month-end launch of their Delhi & NCR news channel with optimism.
In the last four years, EMVIES has witnessed an increasing the number of entries – last year saw a peak of over 350 entries. EMVIES Chairperson Apurva Purohit states that this is what the Ad Club is expecting this year as well.
There is good news coming for Brand David, as the agency has just been signed as the creative custodian of Lux Hosiery. With this development, the entire Lux Hosiery business, which includes brands like Lux Cozi on the lower-end and GeneX on the higher-end, moves to David.
Following the increase in rates that the Zee Network had induced across its channels in April 2006, further news on similar lines is coming from the Zee stable. Citing the consistent performance of the channel as the reason, the Network’s EVP Sales Joy Chakraborthy informed that Zee TV ad rates have been hiked further with immediate effect.
<p align=justify>With a luxury boom in India, there are over one million luxury consumers, which is only a fraction of eight million plus consumers who have the disposable incomes but are unfamiliar with the luxury segment. The growth rate is 14.6 per cent. Target audience is 22-55 year olds. India’s luxury goods market of Rs 717 billion is set to expand with a new firm to facilitate process by bringing together buyers and manufacturers. India’s total retail market has been estimated at $160 billion or Rs 7,170 billion, covering eight million consumers. Of them, one million are considered to be in the luxury brands segment.