Exchange4media: Advertising News, Latest Marketing, Media & Digital Industry Update

Top News

television

Are GST cuts beginning to revive TV advertising?

Rural India reshapes marketing strategies

Rural India reshapes marketing strategies as 45% digital budgets move beyond Metros

SABTNL x Aqylon Nexus Limited

Sri Adhikari Brothers Television Network rebrands as Aqylon Nexus Ltd

PVR INOX divests snacking brand 4700BC to Marico for Rs 226.8 cr

Dip in profits, patchy consumption: Is India’s ad market under fresh strain?

Dip in profits, patchy consumption: Is India’s ad market under fresh strain?

Latest News

test 1

Republic Day Meets ‘Brand India’: How Campaigns Are Speaking To Indians Abroad

radio

Music Broadcast Limited redeems preference shares, pays Rs 107.63 crore

Jan 20, 2026 3:47 PM

bisleri

Bisleri returns as official hydration partner for Tata Mumbai Marathon 2026

Jan 20, 2026 3:39 PM

Uniqlo

#e4mExclusive: Uniqlo India puts media account up for pitch

Jan 15, 2026 11:45 AM

From Kantara to KGF: How South studios are building franchise-led IP businesses

From Kantara to KGF: How South studios are building franchise-led IP businesses

Jan 15, 2026 11:40 AM

Budget 2026

Budget Wishlist: Broadcasters pitch GST cut on TV, OTT subscriptions to revive demand

Jan 14, 2026 11:47 AM

Shreyas Mehrotra

Airtel Business names Shreyas Mehrotra as CMO & Head of Digital Sales

Jan 14, 2026 11:46 AM

ITC Limited, Anuj Bansal, Yoga Bar

ITC Limited's Anuj Bansal appointed Chief Business Officer for Yoga Bar

Jan 14, 2026 11:41 AM

Polls

Maha civic polls: Parties spend nearly Rs 5 crore on Google & Meta ads

Jan 14, 2026 11:37 AM

coffee

Coffee brands go 60–75% digital: Is traditional advertising decaf now?

Jan 13, 2026 11:42 AM

Marketing Initiative

Danube Properties, BB Marathi

Danube Properties continues its growth story on JioStar with Bigg Boss Marathi

Leeford Healthcare appoints Tiger Shroff as brand ambassador

Marketing Initiative

Gadgets 360

Gadgets360 Emerges as the World’s Top Tech News Platform

Shamir Tandon

Composer and music director Shamir Tandon on building brand equity through sound

IMA

READ E-PAPER

e4m ads

Influence Zone

Omnicom unveils its much-awaited AI-driven platform ‘New Omni’

Omnicom unveils its much-awaited AI-driven platform ‘New Omni’

Jan 8, 2026 2:23 PM

Three decades, one industry: The professional legacy of Avinash Kaul

Three decades, one industry: The professional legacy of Avinash Kaul

Jan 7, 2026 10:47 AM

Rs 2.5 lakh a month or nothing at all: What actually determines creator earnings?

Rs 2.5 lakh a month or nothing at all: What actually determines creato…

Jan 6, 2026 1:03 PM

Will 2026 formalise the creator economy?

Will 2026 formalise the creator economy?

Jan 5, 2026 11:43 AM

The Wire issues statement on J&K police seizure of journalist’s mobile

The Wire issues statement on J&K police seizure of journalist’s mobile

Dec 24, 2025 12:48 PM

People Movement

After Lallantop exit, is Saurabh Dwivedi headed to The Indian Express Group?

After Lallantop exit, is Saurabh Dwivedi headed to The Indian Express Group?

5 days ago

IPG's Group Chief Talent Officer Savita Mathai steps down

IPG's Group Chief Talent Officer Savita Mathai steps down

5 days ago

IPG Mediabrands’ Chief Growth Officer Anamika Mehta exits amid post-Omnicom restructuring

IPG Mediabrands’ Chief Growth Officer Anamika Mehta exits amid post-Om...

6 days ago

Shiva Krishnamurthy takes charge as CEO of General Mills India

Shiva Krishnamurthy takes charge as CEO of General Mills India

20-January-2026

Budget 2026: Gaming industry pushes for GST relief & AVGC funding

Budget 2026: Gaming industry pushes for GST relief & AVGC funding

16-January-2026

Editor's Pick

Saugata Basuray to be Interim CEO of Castrol India from January 1

Saugata Basuray to be Interim CEO of Castrol India from January 1

Jan 3, 2026 11:13 AM

Quint Digital signs definitive stock purchase agreement with Lee Enterprises

Quint Digital signs definitive stock purchase agreement with Lee Enterprises

Jan 3, 2026 11:11 AM

Contaminated water deaths remark: MP Kailash Vijayvargiya apologises

Contaminated water deaths remark: MP Kailash Vijayvargiya apologises

Jan 2, 2026 6:14 PM

The viral internet trends that reshaped India’s marketing and consumer culture in 2025

The viral internet trends that reshaped India’s marketing and consumer culture i...

Jan 2, 2026 5:54 PM

Communications landscape now demands precision, authenticity, and global-local alignment

Communications landscape now demands precision, authenticity, and global-local a...

Jan 2, 2026 5:48 PM

How 2025 reset performance marketing—and what comes next

How 2025 reset performance marketing—and what comes next

Jan 2, 2026 5:43 PM

International News

Cristina Reina appointed Chief Creative Experience Officer at Droga5

Cristina Reina appointed Chief Creative Experience Officer at Droga5

Dec 24, 2025 2:33 PM

Saatchi & Saatchi names Leif Stromnes Chief Strategy Officer for ANZ

Saatchi & Saatchi names Leif Stromnes Chief Strategy Officer for ANZ

Nov 21, 2025 10:23 AM

How Gen Z is reshaping holiday marketing — and what brands can do about it

How Gen Z is reshaping holiday marketing — and what brands can do about it

Nov 20, 2025 2:52 PM

How Unilever is pushing sports marketing beyond broadcast convention

How Unilever is pushing sports marketing beyond broadcast convention

Nov 20, 2025 2:35 PM

Industry Briefing

India’s bets for 2026: Confidence vs concern: Rediffusion-ICYMI report

Jan 12, 2026 12:52 PM

India’s bets for 2026: Confidence vs concern: Rediffusion-ICYMI report

First Kolhapuri chappals, now chai perfume: Prada turns to India for inspiration again

First Kolhapuri chappals, now chai perfume: Prada turns to India for inspiration again

Jan 9, 2026 11:57 AM

Contaminated water deaths remark: MP Kailash Vijayvargiya apologises

Contaminated water deaths remark: MP Kailash Vijayvargiya apologises

Jan 2, 2026 6:14 PM

ET NOW unveils new programming slate: ‘All About Your Company’, ‘BrandVerse’ and more

ET NOW unveils new programming slate: ‘All About Your Company’, ‘BrandVerse’ and more

Dec 24, 2025 2:15 PM

FanCode renews Formula 1 broadcast deal in a new multi-year agreement

FanCode renews Formula 1 broadcast deal in a new multi-year agreement

Dec 24, 2025 12:30 PM

e4m Zest

Saatchi & Saatchi, BBH, Propagate and Beehive Wrap Up 2025 with Year-End Celebrations

02 Jan 2026

Saatchi & Saatchi, BBH, Propagate and Beehive Wrap Up 2025 with Year-End Celebrations

View Gallery

Share Share Share Share Share

Recognising Excellence In Broadcasting at e4m ENBA 2024

02 Jan 2026

Recognising Excellence In Broadcasting at e4m ENBA 2024

View Gallery

Share Share Share Share Share

Future-Ready Media Agencies Take Center Stage at e4m Confluence 2025

20 Nov 2025

Future-Ready Media Agencies Take Center Stage at e4m Confluence 2025

View Gallery

Share Share Share Share Share

The Hindu Launches Match Point Sports Quiz 2024 in Mumbai

28 Oct 2024

The Hindu Launches Match Point Sports Quiz 2024 in Mumbai

View Gallery

Share Share Share Share Share

Exchange4Media hosts Pitch BrandTalk

20 Oct 2024

Exchange4Media hosts Pitch BrandTalk

View Gallery

Share Share Share Share Share

Winners of ICMA 2024

23 Dec 2024

Winners of ICMA 2024

View Gallery

Share Share Share Share Share

E4m Hosts 10th Edition Of Maddies 2024 in Mumbai

12 Dec 2024

E4m Hosts 10th Edition Of Maddies 2024 in Mumbai

View Gallery

Share Share Share Share Share

Honouring the best of the South: IMA 2024

10 Sep 2024

Honouring the best of the South: IMA 2024

View Gallery

Share Share Share Share Share

LAQSHYA HONOURS TOP MARKETERS

10 Sep 2024

LAQSHYA HONOURS TOP MARKETERS

View Gallery

Share Share Share Share Share

Awards Recognise Talent in OTT Space

10 Sep 2024

Awards Recognise Talent in OTT Space

View Gallery

Share Share Share Share Share

e4m Video

Ruder Finn's CTO Tejas Totade on the role of AI & technology in the communications landscape

Ruder Finn's CTO Tejas Totade on the role of AI & technology in the communications landscape

Ruder Finn's CTO Tejas Totade on the role of AI & technology in the communications landscape

Nikhita Gandhi Exclusive: On her journey,Bollywood Chartbusters & Going Global with The Hello Group

Boutique, bold, and strategic:Tarunjeet Rattan on the next decade of PR

Why Turning Data into Decisions is Still Hard test

Godrej Creative Lab Wins Silver Lion for ‘Naga Saint Eye Test’ at Cannes Lions 2025

Rahul Dravid & Arundhati Bhattacharya on AI, Agentforce & Why Trust Drives Salesforce India

Building Communities Into Loyal Customers

Most Read Story

MartechAi.com News

Venture Capital Looks to AI Agents and IPO Revival in 2026 Outlook

Google DeepMind Co Founder Outlines Simple Test to Assess Jobs at Risk From AI

The Rise of “Shadow Funnels” in Private Chats

Shivraj Alure Takes on Vice President Role at HDFC Bank

e4m Auto Marketing Awards 2.0

Interview

Manesh Swamy launches FirstAI Consultancy Services

Manesh Swamy launches FirstAI Consultancy Services

Dec 24, 2025 2:40 PM

Saatchi & Saatchi names Leif Stromnes Chief Strategy Officer for ANZ

Saatchi & Saatchi names Leif Stromnes Chief Strategy Officer for ANZ

Nov 21, 2025 10:23 AM

Trump signs bill to compel release of more Epstein documents

Trump signs bill to compel release of more Epstein documents

Nov 20, 2025 10:34 AM

Only 11 Brands Clear 3% Recall in India’s ₹20,000-Crore Digital Video Ad Marketed By OK

Only 11 Brands Clear 3% Recall in India’s ₹20,000-Crore Digital Video Ad Marketed By OK

Nov 20, 2025 10:34 AM

Karan Dua quits OPPO as Head of Brand Marketing

Dec 26, 2024 1:46 PM

Trending Topic

Piyush People-Movement Advertising Digital media

Stay Connected

1481091

Facebook Likes

389811

X Followers

1510271

Linkedin

156901

Youtube Subscribers

880361

Instagram Followers

42751

Whatsapp

Guest Column

Shantomoy Ray

Jan 13, 2026

Regional language marketing: India’s biggest growth lever

Ganapathy Viswanathan

Jan 08, 2026

Diamonds in today’s India: From family asset to personal statement

Aalok Bhan

Nov 17, 2025

Why GST overhaul & festive season didn’t spark AdEx revival?

neeraj singh

Dec 26, 2024

Sleigh-ing It: The best Christmas ads of 2024

Aalok Bhan

Dec 04, 2024

Ullu’s IPO delayed, but hope to launch it by March 2025: Vibhu Agarwal

Television

Are GST cuts beginning to revive TV advertising?

Are GST cuts beginning to revive TV advertising?

22 hours ago

Industry experts see early green shoots in December, but say the recovery remains gradual

Gaurav Banerjee’s roll of the dice: Rebuilding SPNI in an era of consolidation

Gaurav Banerjee’s roll of the dice: Rebuilding SPNI in an era of conso...

5 days ago

Two authorities, one industry: India’s broadcast rules stuck in limbo

Two authorities, one industry: India’s broadcast rules stuck in limbo

1 week ago

How TV news should diversify beyond ads to thrive in 2026

How TV news should diversify beyond ads to thrive in 2026

1 week ago

12-min TV ad cap ruling soon: Broadcasters call for forbearance

12-min TV ad cap ruling soon: Broadcasters call for forbearance

1 week ago

Our Properties

e4m ads