Rajiv Dingra
guestcolumn@exchange4media.com
@Rajiv Dingra
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Guest Column: 2017 will see an explosion of video content in every format possible: Rajiv Dingra, WATConsult
The social and digital media entrepreneur lists key trends for 2017 in the digital and social media space
Guest Column: Why should brands always look for hybrid agencies for Digital Advertising? – Rajiv Dingra
I truly believe the future of advertising is digital and within digital, it is integrated thinking. Compartmentalization of social, media, creative, data analytics, technology etc only creates complicated team structures that hinder true collaboration and speed of delivery. Specialization without isolation is what is needed in digital and that will only come when people start thinking hybrid, writes Rajiv Dingra, Founder and CEO, WatConsult
Guest Column: Why should brands always look for hybrid agencies for Digital Advertising? – Rajiv Dingra
I truly believe the future of advertising is digital and within digital, it is integrated thinking. Compartmentalization of social, media, creative, data analytics, technology etc only creates complicated team structures that hinder true collaboration and speed of delivery. Specialization without isolation is what is needed in digital and that will only come when people start thinking hybrid, writes Rajiv Dingra, Founder and CEO, WatConsult
Guest Column: Facebook ‘likes’ bring in business
RoI on Facebook is not a far-fetched concept. Creative solutions to daily business functions can get tangible results, says Rajiv Dingra of WATConsult